Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study

Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study

Objective Building a strong customer experience is currently one of the most important management goals. The explosion of potential touch points and diminishing control over the customer experience requires companies to integrate multiple business functions such as IT, operations of the service, log...

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Bibliographic Details
Main Authors: Payam Mardazad Navi, Kambiz Heidarzadeh Hanzaee, Seyyed Buik Mohammadi, Mohsen Khoon Siavash
Format: Article
Language:fas
Published: University of Tehran 2024-06-01
Series:‫مدیریت بازرگانی
Subjects:
customer experience management
customer experience
implementation model
organizational components
qualitative content analysis
Online Access:https://jibm.ut.ac.ir/article_97962_788003fcf716ddf276b4e3ea6f700ad0.pdf
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