Jouer à travailler. Idiome figuratif des groupes professionnels et figements narratifs du travail chez les figurines pour enfants
This article highlights how two major toy companies offer a combination of profane images of work and professional groups. In addition to increasing the readability of their products, the use of professional categories provides a set of evocative topics that are used to promote toys. The toys were s...
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| Main Author: | |
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| Format: | Article |
| Language: | fra |
| Published: |
Université de Poitiers
2018-02-01
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| Series: | Images du Travail, Travail des Images |
| Subjects: | |
| Online Access: | https://journals.openedition.org/itti/881 |
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| Summary: | This article highlights how two major toy companies offer a combination of profane images of work and professional groups. In addition to increasing the readability of their products, the use of professional categories provides a set of evocative topics that are used to promote toys. The toys were studied from the angle of a social semiotics of representations. We draw the conclusion that the “mediagenie” of professions in toy figurines is used in a limited number of stereotypical narratives and representations of work. The article describes some principles of their structuration. |
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| ISSN: | 2778-8628 |