Kannou, A., & Rached, K. S. B. Consumer reactions to rebranding strategy in emerging markets: Evidence from the tunisian retail sector and the “promogro” to “MG maxi” transition. Taylor & Francis Group.
Chicago Style (17th ed.) CitationKannou, Ahmed, and Kaouther Saied Ben Rached. Consumer Reactions to Rebranding Strategy in Emerging Markets: Evidence from the Tunisian Retail Sector and the “promogro” to “MG Maxi” Transition. Taylor & Francis Group.
MLA (9th ed.) CitationKannou, Ahmed, and Kaouther Saied Ben Rached. Consumer Reactions to Rebranding Strategy in Emerging Markets: Evidence from the Tunisian Retail Sector and the “promogro” to “MG Maxi” Transition. Taylor & Francis Group.
Warning: These citations may not always be 100% accurate.