Online innovation and repurchase intentions in hotels: the mediating effect of customer experience

Online innovation and repurchase intentions in hotels: the mediating effect of customer experience

Purpose – This study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana. Design/methodology/approach – Data was collected from 167 clients from a two-star hotel in Accra, the capital city of Ghana. Structur...

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Bibliographic Details
Main Authors:	George Kofi Amoako, Joshua Kofi Doe, Emmanuel Kotey Neequaye
Format:	Article
Language:	English
Published:	Emerald Publishing 2023-06-01
Series:	International Hospitality Review
Subjects:	Online innovation Repurchase intention Customer experience Hotel industry Ghana
Online Access:	https://www.emerald.com/insight/content/doi/10.1108/IHR-02-2021-0008/full/pdf
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