Mass mediatisation of social media
Based on the 2016 presidential election in Uganda as covered on the NTV Facebook page, this paper, emanating from a doctoral study, shows how the medium of television has mass mediatised Facebook. The onset of social media has meant that audiences increasingly turn to such platforms for their infor...
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1525 |
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| _version_ | 1832593739928829952 |
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| author | Marion Olga Alina Donal McCracken |
| author_facet | Marion Olga Alina Donal McCracken |
| author_sort | Marion Olga Alina |
| collection | DOAJ |
| description |
Based on the 2016 presidential election in Uganda as covered on the NTV Facebook page,
this paper, emanating from a doctoral study, shows how the medium of television has mass
mediatised Facebook. The onset of social media has meant that audiences increasingly turn
to such platforms for their information needs, including news. As a consequence, the traditional
media’s role of providing such news and information updates is demoted and threatened. In order
to stay relevant, mass media has had to join social media platforms to provide the aforementioned
information/news. In attempting to do so, mass media has consequently mediatised social media,
especially as seen through the lens of the agenda-setting theory, which this paper argues is in
contrast with the discursive nature of social media as a public sphere.
|
| format | Article |
| id | doaj-art-bb36e02adeef4b47a5a71e7142805bb2 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-bb36e02adeef4b47a5a71e7142805bb22025-01-20T08:57:06ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0139110.36615/jcsa.v39i1.1525Mass mediatisation of social mediaMarion Olga Alina0https://orcid.org/0000-0003-0558-9902Donal McCracken1https://orcid.org/0000-0002-1653-3739Makerere UniversityUniversity of KwaZulu-Natal Based on the 2016 presidential election in Uganda as covered on the NTV Facebook page, this paper, emanating from a doctoral study, shows how the medium of television has mass mediatised Facebook. The onset of social media has meant that audiences increasingly turn to such platforms for their information needs, including news. As a consequence, the traditional media’s role of providing such news and information updates is demoted and threatened. In order to stay relevant, mass media has had to join social media platforms to provide the aforementioned information/news. In attempting to do so, mass media has consequently mediatised social media, especially as seen through the lens of the agenda-setting theory, which this paper argues is in contrast with the discursive nature of social media as a public sphere. https://journals.uj.ac.za/index.php/jcsa/article/view/1525Uganda’s 2016 presidential electionsocial mediamediatisednewsagenda-setting theory |
| spellingShingle | Marion Olga Alina Donal McCracken Mass mediatisation of social media Communicare Uganda’s 2016 presidential election social media mediatised news agenda-setting theory |
| title | Mass mediatisation of social media |
| title_full | Mass mediatisation of social media |
| title_fullStr | Mass mediatisation of social media |
| title_full_unstemmed | Mass mediatisation of social media |
| title_short | Mass mediatisation of social media |
| title_sort | mass mediatisation of social media |
| topic | Uganda’s 2016 presidential election social media mediatised news agenda-setting theory |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1525 |
| work_keys_str_mv | AT marionolgaalina massmediatisationofsocialmedia AT donalmccracken massmediatisationofsocialmedia |