A model for generative artificial intelligence in customer decision-making process using social interaction
In light of the rapid and unpredictable developments in artificial intelligence (AI), there is a growing need for innovative marketing strategies that can expand market reach and effectively promote services. AI and social interaction have emerged as powerful tools in modern marketing, particularly...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-09-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503025000519 |
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