Pathology of marketing program of the Export Development Bank of Iran using three-ramification model

On one hand the presence of Iran as an observer in the WTO, and on the other hand the development of private banks, encounter the Iranian banks with a much more competitive environment. Survive in such situations requires its own mechanism, tools and strategies. Among these tools, we can mention to...

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Bibliographic Details
Main Authors: Moahammadreza Rahimi, Ali Salmasnia
Format: Article
Language:fas
Published: University of Qom 2022-03-01
Series:مدیریت مهندسی و رایانش نرم
Subjects:
Online Access:https://jemsc.qom.ac.ir/article_764_2c0c15292144ba9c83c6213630aa13a8.pdf
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