Improving the University Digital Infrastructure Management System: Practice of Social Network Analysis
This article presents the results of applied research aimed at developing topical approaches to solving the problem of dysfunctionality of universities’ digital infrastructures in social media. In the context of the large-scale digitalization and networking processes of modern society, higher educat...
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| Format: | Article |
| Language: | English |
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Moscow Polytechnic University
2023-02-01
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| Series: | Высшее образование в России |
| Subjects: | |
| Online Access: | https://vovr.elpub.ru/jour/article/view/4219 |
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| author | A. A. Azarov E. V. Brodovskaya V. A. Lukushin |
| author_facet | A. A. Azarov E. V. Brodovskaya V. A. Lukushin |
| author_sort | A. A. Azarov |
| collection | DOAJ |
| description | This article presents the results of applied research aimed at developing topical approaches to solving the problem of dysfunctionality of universities’ digital infrastructures in social media. In the context of the large-scale digitalization and networking processes of modern society, higher education institutions are faced with new challenges that threaten their further sustainability and reduce their competitiveness. As a possible solution to this problem, the authors propose a comprehensive study of university network structures in social media and further implementation of actual practices of online profile management and digital communities. By applying the method of social graphs and automated tools for processing open digital data, a universal algorithm for building and interpreting the resulting visual models is defined. The article substantiates the basic problems faced by modern universities in developing their own digital structures, as well as the ways to solve them, aimed at improving digital infrastructure management, establishing effective communication with target groups, consolidating the organizational structure, developing educational and scientific communities, and promoting the university brand. The proposed interactive digital maps have a high practical potential for direct implementation in the management process of the Russian universities. |
| format | Article |
| id | doaj-art-b9f2995b3a96488f8e1fec789df37194 |
| institution | Kabale University |
| issn | 0869-3617 2072-0459 |
| language | English |
| publishDate | 2023-02-01 |
| publisher | Moscow Polytechnic University |
| record_format | Article |
| series | Высшее образование в России |
| spelling | doaj-art-b9f2995b3a96488f8e1fec789df371942025-02-01T13:14:31ZengMoscow Polytechnic UniversityВысшее образование в России0869-36172072-04592023-02-01322617910.31992/0869-3617-2023-32-2-61-792354Improving the University Digital Infrastructure Management System: Practice of Social Network AnalysisA. A. Azarov0E. V. Brodovskaya1V. A. Lukushin2Financial University under the Government of the Russian FederationFinancial University under the Government of the Russian FederationFinancial University under the Government of the Russian FederationThis article presents the results of applied research aimed at developing topical approaches to solving the problem of dysfunctionality of universities’ digital infrastructures in social media. In the context of the large-scale digitalization and networking processes of modern society, higher education institutions are faced with new challenges that threaten their further sustainability and reduce their competitiveness. As a possible solution to this problem, the authors propose a comprehensive study of university network structures in social media and further implementation of actual practices of online profile management and digital communities. By applying the method of social graphs and automated tools for processing open digital data, a universal algorithm for building and interpreting the resulting visual models is defined. The article substantiates the basic problems faced by modern universities in developing their own digital structures, as well as the ways to solve them, aimed at improving digital infrastructure management, establishing effective communication with target groups, consolidating the organizational structure, developing educational and scientific communities, and promoting the university brand. The proposed interactive digital maps have a high practical potential for direct implementation in the management process of the Russian universities.https://vovr.elpub.ru/jour/article/view/4219digital communicationsdigital environmentsocial mediadigitalization of universitiesdigitalization of educationsocial graphnetwork architecturenetwork dimensions |
| spellingShingle | A. A. Azarov E. V. Brodovskaya V. A. Lukushin Improving the University Digital Infrastructure Management System: Practice of Social Network Analysis Высшее образование в России digital communications digital environment social media digitalization of universities digitalization of education social graph network architecture network dimensions |
| title | Improving the University Digital Infrastructure Management System: Practice of Social Network Analysis |
| title_full | Improving the University Digital Infrastructure Management System: Practice of Social Network Analysis |
| title_fullStr | Improving the University Digital Infrastructure Management System: Practice of Social Network Analysis |
| title_full_unstemmed | Improving the University Digital Infrastructure Management System: Practice of Social Network Analysis |
| title_short | Improving the University Digital Infrastructure Management System: Practice of Social Network Analysis |
| title_sort | improving the university digital infrastructure management system practice of social network analysis |
| topic | digital communications digital environment social media digitalization of universities digitalization of education social graph network architecture network dimensions |
| url | https://vovr.elpub.ru/jour/article/view/4219 |
| work_keys_str_mv | AT aaazarov improvingtheuniversitydigitalinfrastructuremanagementsystempracticeofsocialnetworkanalysis AT evbrodovskaya improvingtheuniversitydigitalinfrastructuremanagementsystempracticeofsocialnetworkanalysis AT valukushin improvingtheuniversitydigitalinfrastructuremanagementsystempracticeofsocialnetworkanalysis |