Analisis Konjoin Sebagai Preferensi Konsumen Terhadap Atribut Produk Parfum Mobil Artfresh
Artfresh is a business that runs in car perfume field. Artfresh was established in 2018. Artfresh does development car perfume products. The problem that is found in this research is which combination of attributes that become consumer's preference in choosing Artfresh products. The preference...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2023-06-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/2088 |
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