Analisis Konjoin Sebagai Preferensi Konsumen Terhadap Atribut Produk Parfum Mobil Artfresh

Artfresh is a business that runs in car perfume field. Artfresh was established in 2018. Artfresh does development car perfume products. The problem that is found in this research is which combination of attributes that become consumer's preference in choosing Artfresh products. The preference...

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Bibliographic Details
Main Authors: Damara Artanti, Yuli Kartika Dewi
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2023-06-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/2088
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