Hotel websites characterisation framework for consumer’s information needs
Online presence is essential for tourism organisations, and the quality of websites can influence customers. In the case of hotels, there are many studies to evaluate website performance based on functionality, usability and other factors, much less on the amount of different information availab...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2016-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/835/pdf_2 |
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| Summary: | Online presence is essential for tourism organisations, and the quality
of websites can influence customers. In the case of hotels, there are
many studies to evaluate website performance based on functionality,
usability and other factors, much less on the amount of different
information available to the consumer. In the near future by using Big
Data it is expected that hotel websites will be dynamic, they will adapt
themselves on-the-fly, showing personalized information to each
consumer. Different consumers will have different websites
(information’ available) from the same hotel. This paper presents a
framework for the characterisation of hotel websites, focusing on the
amount of information available to the consumer in each website,
which was applied in a case study during the last months of 2013 to
the websites of five-star hotels that operate in the tourist region of the
Algarve, Portugal. The framework allowed to identify a set of
exhaustive indicators for hotel website characterisation, which were
then grouped into ten fundamental information dimensions. These
dimensions further fell into four dimension groups. Finally, it is
presented and discussed quantitative and qualitative evaluations, that
illustrates which indicators and dimensions are more often considered
on hotel websites to satisfy the consumer’s information needs. |
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| ISSN: | 2182-8466 |