Last digit tendency: Lucky numbers and psychological rounding in mobile transactions

Last digit tendency: Lucky numbers and psychological rounding in mobile transactions

The distribution of digits in numbers obtained from different sources reveals interesting patterns. The well-known Benford’s law states that the first digits in many real-life numerical data sets have an asymmetric, logarithmic distribution in which small digits are more common; this asymmetry dimin...

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Bibliographic Details
Main Authors: Hai Wang, Tian Lu, Yingjie Zhang, Yue Wu, Yiheng Sun, Jingran Dong, Wen Huang
Format: Article
Language:English
Published: KeAi Communications Co. Ltd. 2025-01-01
Series:Fundamental Research
Subjects:
Last digit
Lucky number
Psychological rounding
Mobile transaction
Difference-in-differences
Online Access:http://www.sciencedirect.com/science/article/pii/S2667325823003503
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