INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI*

INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI*

The aim ofthis research was to determine the premises of the personal values affectingthe organic product selection of consumers and to analyze the effect ofenvironmental, price and health consciousness on the attitude towards purchase.The results of this research show that while personal values are...

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Bibliographic Details
Main Authors: Aysel Erciş, Tuğba Yıldız, F.görgün Deveci
Format: Article
Language:English
Published: Mehmet Akif Ersoy University 2020-07-01
Series:Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Subjects:
organic product
personal values
individual factors
subjective norm
purchase intention
organik ürün
kişisel değerler
bireysel faktörler
öznel norm
satın alma niyeti
Online Access:https://dergipark.org.tr/en/download/article-file/1215724
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https://dergipark.org.tr/en/download/article-file/1215724

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