INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI*
The aim ofthis research was to determine the premises of the personal values affectingthe organic product selection of consumers and to analyze the effect ofenvironmental, price and health consciousness on the attitude towards purchase.The results of this research show that while personal values are...
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Mehmet Akif Ersoy University
2020-07-01
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Series: | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
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Online Access: | https://dergipark.org.tr/en/download/article-file/1215724 |
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author | Aysel Erciş Tuğba Yıldız F.görgün Deveci |
author_facet | Aysel Erciş Tuğba Yıldız F.görgün Deveci |
author_sort | Aysel Erciş |
collection | DOAJ |
description | The aim ofthis research was to determine the premises of the personal values affectingthe organic product selection of consumers and to analyze the effect ofenvironmental, price and health consciousness on the attitude towards purchase.The results of this research show that while personal values are effective onindividual factors, health and environmental consciousness, which are among theindividual factors, have an effect on the attitude towards purchase. However,the dimension of price consciousness does not have an effect on the attitudetowards purchase. Furthermore, the findings of the research revealed that theattitude towards purchase has an effect on purchase intention. Consequently,the subjective norm has a moderator effect between the purchase intention andthe attitude towards purchase. |
format | Article |
id | doaj-art-b7a17df039734730896e5e76c3479d0b |
institution | Kabale University |
issn | 2149-1658 |
language | English |
publishDate | 2020-07-01 |
publisher | Mehmet Akif Ersoy University |
record_format | Article |
series | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
spelling | doaj-art-b7a17df039734730896e5e76c3479d0b2025-01-27T14:11:26ZengMehmet Akif Ersoy UniversityMehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi2149-16582020-07-017229732510.30798/makuiibf.573331273INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI*Aysel Erciş0https://orcid.org/0000-0002-9835-8574Tuğba Yıldız1https://orcid.org/0000-0003-0260-0555F.görgün Deveci2https://orcid.org/0000-0001-8987-2478Atatürk ÜniversitesiBayburt ÜniversitesiAtatürk ÜniversitesiThe aim ofthis research was to determine the premises of the personal values affectingthe organic product selection of consumers and to analyze the effect ofenvironmental, price and health consciousness on the attitude towards purchase.The results of this research show that while personal values are effective onindividual factors, health and environmental consciousness, which are among theindividual factors, have an effect on the attitude towards purchase. However,the dimension of price consciousness does not have an effect on the attitudetowards purchase. Furthermore, the findings of the research revealed that theattitude towards purchase has an effect on purchase intention. Consequently,the subjective norm has a moderator effect between the purchase intention andthe attitude towards purchase.https://dergipark.org.tr/en/download/article-file/1215724organic productpersonal valuesindividual factorssubjective normpurchase intentionorganik ürünkişisel değerlerbireysel faktörleröznel normsatın alma niyeti |
spellingShingle | Aysel Erciş Tuğba Yıldız F.görgün Deveci INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI* Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi organic product personal values individual factors subjective norm purchase intention organik ürün kişisel değerler bireysel faktörler öznel norm satın alma niyeti |
title | INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI* |
title_full | INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI* |
title_fullStr | INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI* |
title_full_unstemmed | INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI* |
title_short | INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI* |
title_sort | investigation of consumers organic food purchases in the context of the relationship of personal values and individual factors tuketicilerin organik gida satin alma niyetlerinin kisisel degerler ile bireysel faktorler iliskisi baglaminda arastirilmasi |
topic | organic product personal values individual factors subjective norm purchase intention organik ürün kişisel değerler bireysel faktörler öznel norm satın alma niyeti |
url | https://dergipark.org.tr/en/download/article-file/1215724 |
work_keys_str_mv | AT ayselercis investigationofconsumersorganicfoodpurchasesinthecontextoftherelationshipofpersonalvaluesandindividualfactorstuketicilerinorganikgidasatinalmaniyetlerininkisiseldegerlerilebireyselfaktorleriliskisibaglamindaarastirilmasi AT tugbayıldız investigationofconsumersorganicfoodpurchasesinthecontextoftherelationshipofpersonalvaluesandindividualfactorstuketicilerinorganikgidasatinalmaniyetlerininkisiseldegerlerilebireyselfaktorleriliskisibaglamindaarastirilmasi AT fgorgundeveci investigationofconsumersorganicfoodpurchasesinthecontextoftherelationshipofpersonalvaluesandindividualfactorstuketicilerinorganikgidasatinalmaniyetlerininkisiseldegerlerilebireyselfaktorleriliskisibaglamindaarastirilmasi |