INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI*

The aim ofthis research was to determine the premises of the personal values affectingthe organic product selection of consumers and to analyze the effect ofenvironmental, price and health consciousness on the attitude towards purchase.The results of this research show that while personal values are...

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Main Authors: Aysel Erciş, Tuğba Yıldız, F.görgün Deveci
Format: Article
Language:English
Published: Mehmet Akif Ersoy University 2020-07-01
Series:Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
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Online Access:https://dergipark.org.tr/en/download/article-file/1215724
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author Aysel Erciş
Tuğba Yıldız
F.görgün Deveci
author_facet Aysel Erciş
Tuğba Yıldız
F.görgün Deveci
author_sort Aysel Erciş
collection DOAJ
description The aim ofthis research was to determine the premises of the personal values affectingthe organic product selection of consumers and to analyze the effect ofenvironmental, price and health consciousness on the attitude towards purchase.The results of this research show that while personal values are effective onindividual factors, health and environmental consciousness, which are among theindividual factors, have an effect on the attitude towards purchase. However,the dimension of price consciousness does not have an effect on the attitudetowards purchase. Furthermore, the findings of the research revealed that theattitude towards purchase has an effect on purchase intention. Consequently,the subjective norm has a moderator effect between the purchase intention andthe attitude towards purchase.
format Article
id doaj-art-b7a17df039734730896e5e76c3479d0b
institution Kabale University
issn 2149-1658
language English
publishDate 2020-07-01
publisher Mehmet Akif Ersoy University
record_format Article
series Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
spelling doaj-art-b7a17df039734730896e5e76c3479d0b2025-01-27T14:11:26ZengMehmet Akif Ersoy UniversityMehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi2149-16582020-07-017229732510.30798/makuiibf.573331273INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI*Aysel Erciş0https://orcid.org/0000-0002-9835-8574Tuğba Yıldız1https://orcid.org/0000-0003-0260-0555F.görgün Deveci2https://orcid.org/0000-0001-8987-2478Atatürk ÜniversitesiBayburt ÜniversitesiAtatürk ÜniversitesiThe aim ofthis research was to determine the premises of the personal values affectingthe organic product selection of consumers and to analyze the effect ofenvironmental, price and health consciousness on the attitude towards purchase.The results of this research show that while personal values are effective onindividual factors, health and environmental consciousness, which are among theindividual factors, have an effect on the attitude towards purchase. However,the dimension of price consciousness does not have an effect on the attitudetowards purchase. Furthermore, the findings of the research revealed that theattitude towards purchase has an effect on purchase intention. Consequently,the subjective norm has a moderator effect between the purchase intention andthe attitude towards purchase.https://dergipark.org.tr/en/download/article-file/1215724organic productpersonal valuesindividual factorssubjective normpurchase intentionorganik ürünkişisel değerlerbireysel faktörleröznel normsatın alma niyeti
spellingShingle Aysel Erciş
Tuğba Yıldız
F.görgün Deveci
INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI*
Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
organic product
personal values
individual factors
subjective norm
purchase intention
organik ürün
kişisel değerler
bireysel faktörler
öznel norm
satın alma niyeti
title INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI*
title_full INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI*
title_fullStr INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI*
title_full_unstemmed INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI*
title_short INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS - TÜKETİCİLERİN ORGANİK GIDA SATIN ALMA NİYETLERİNİN KİŞİSEL DEĞERLER İLE BİREYSEL FAKTÖRLER İLİŞKİSİ BAĞLAMINDA ARAŞTIRILMASI*
title_sort investigation of consumers organic food purchases in the context of the relationship of personal values and individual factors tuketicilerin organik gida satin alma niyetlerinin kisisel degerler ile bireysel faktorler iliskisi baglaminda arastirilmasi
topic organic product
personal values
individual factors
subjective norm
purchase intention
organik ürün
kişisel değerler
bireysel faktörler
öznel norm
satın alma niyeti
url https://dergipark.org.tr/en/download/article-file/1215724
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AT tugbayıldız investigationofconsumersorganicfoodpurchasesinthecontextoftherelationshipofpersonalvaluesandindividualfactorstuketicilerinorganikgidasatinalmaniyetlerininkisiseldegerlerilebireyselfaktorleriliskisibaglamindaarastirilmasi
AT fgorgundeveci investigationofconsumersorganicfoodpurchasesinthecontextoftherelationshipofpersonalvaluesandindividualfactorstuketicilerinorganikgidasatinalmaniyetlerininkisiseldegerlerilebireyselfaktorleriliskisibaglamindaarastirilmasi