The Impact of Audiovisual Content on Bitcoin’s Transaction Volume and Price
This article examines the impact of audiovisual content on Bitcoin’s price and transaction volume, a topic with limited exploration in financial literature. Using correlational and econometric analyses, it investigates audience data from films, series, and documentaries about Bitcoin, alongside pub...
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| Format: | Article |
| Language: | English |
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Universidad Católica de Colombia
2025-02-01
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| Series: | Revista Finanzas y Política Económica |
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| Online Access: | https://revfinypolecon.ucatolica.edu.co/article/view/6046 |
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| _version_ | 1850084585384181760 |
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| author | Zócimo Campos Jaque Fernando Yanine Sebastian Catalan |
| author_facet | Zócimo Campos Jaque Fernando Yanine Sebastian Catalan |
| author_sort | Zócimo Campos Jaque |
| collection | DOAJ |
| description |
This article examines the impact of audiovisual content on Bitcoin’s price and transaction volume, a topic with limited exploration in financial literature. Using correlational and econometric analyses, it investigates audience data from films, series, and documentaries about Bitcoin, alongside public interest metrics from YouTube and Twitch. The results show weak correlations (<0.2) between search levels of most titles and Bitcoin’s financial variables. However, on YouTube, an increase in subscribers to cryptocurrency related channels has positively and significantly affected Bitcoin’s price and transaction volume. These findings highlight the influence of content creators on cryptocurrency adoption and investment, offering a framework for future research on the impact of audiovisual media on financial markets.
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| format | Article |
| id | doaj-art-b7a0c8f2402042e2a4e2fa50c15e5755 |
| institution | DOAJ |
| issn | 2248-6046 2011-7663 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Universidad Católica de Colombia |
| record_format | Article |
| series | Revista Finanzas y Política Económica |
| spelling | doaj-art-b7a0c8f2402042e2a4e2fa50c15e57552025-08-20T02:43:58ZengUniversidad Católica de ColombiaRevista Finanzas y Política Económica2248-60462011-76632025-02-011710.14718/revfinanzpolitecon.v17.2025.7The Impact of Audiovisual Content on Bitcoin’s Transaction Volume and PriceZócimo Campos Jaque0Fernando YanineSebastian CatalanUniversity of Santiago Chile This article examines the impact of audiovisual content on Bitcoin’s price and transaction volume, a topic with limited exploration in financial literature. Using correlational and econometric analyses, it investigates audience data from films, series, and documentaries about Bitcoin, alongside public interest metrics from YouTube and Twitch. The results show weak correlations (<0.2) between search levels of most titles and Bitcoin’s financial variables. However, on YouTube, an increase in subscribers to cryptocurrency related channels has positively and significantly affected Bitcoin’s price and transaction volume. These findings highlight the influence of content creators on cryptocurrency adoption and investment, offering a framework for future research on the impact of audiovisual media on financial markets. https://revfinypolecon.ucatolica.edu.co/article/view/6046BitcoinAudiovisual contentCorrelation analysisFinancial Time Series |
| spellingShingle | Zócimo Campos Jaque Fernando Yanine Sebastian Catalan The Impact of Audiovisual Content on Bitcoin’s Transaction Volume and Price Revista Finanzas y Política Económica Bitcoin Audiovisual content Correlation analysis Financial Time Series |
| title | The Impact of Audiovisual Content on Bitcoin’s Transaction Volume and Price |
| title_full | The Impact of Audiovisual Content on Bitcoin’s Transaction Volume and Price |
| title_fullStr | The Impact of Audiovisual Content on Bitcoin’s Transaction Volume and Price |
| title_full_unstemmed | The Impact of Audiovisual Content on Bitcoin’s Transaction Volume and Price |
| title_short | The Impact of Audiovisual Content on Bitcoin’s Transaction Volume and Price |
| title_sort | impact of audiovisual content on bitcoin s transaction volume and price |
| topic | Bitcoin Audiovisual content Correlation analysis Financial Time Series |
| url | https://revfinypolecon.ucatolica.edu.co/article/view/6046 |
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