Les communicants : des professionnels de la réputation engagés dans la fabrique de l’agence d’architecture
Although promotional communication professionals are hardly visible within the field of architecture, their influence is indisputable. Evolving outside and within the architecture firm, whether as independents or employees, they support architects in building their reputation and that of their compa...
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| Format: | Article |
| Language: | fra |
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Ministère de la culture
2020-12-01
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| Series: | Les Cahiers de la Recherche Architecturale, Urbaine et Paysagère |
| Subjects: | |
| Online Access: | https://journals.openedition.org/craup/5453 |
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| _version_ | 1832580324666638336 |
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| author | Margaux Darrieus |
| author_facet | Margaux Darrieus |
| author_sort | Margaux Darrieus |
| collection | DOAJ |
| description | Although promotional communication professionals are hardly visible within the field of architecture, their influence is indisputable. Evolving outside and within the architecture firm, whether as independents or employees, they support architects in building their reputation and that of their company, as they construct images and discourses associated with their name, creating portfolios, websites and monographic books, organizing visits for the editors of specialized reviews, as well as privileged meetings with potential owners. A qualitative investigation seems the only appropriate method to be able to approach these discrete intermediaries, who have been seldom studied. Based on a series of interviews as well as a long-term participant observation experiment within a specialized review team, this article explores the trajectories and practices of these actors who gravitate in great proximity around the architect, building their profiles and their companies’ profiles within the architectural market, facilitating access to contracts and closely approaching the architectural project. |
| format | Article |
| id | doaj-art-b692389346fa4ccfa9cd2ce1d54ad39e |
| institution | Kabale University |
| issn | 2606-7498 |
| language | fra |
| publishDate | 2020-12-01 |
| publisher | Ministère de la culture |
| record_format | Article |
| series | Les Cahiers de la Recherche Architecturale, Urbaine et Paysagère |
| spelling | doaj-art-b692389346fa4ccfa9cd2ce1d54ad39e2025-01-30T11:06:21ZfraMinistère de la cultureLes Cahiers de la Recherche Architecturale, Urbaine et Paysagère2606-74982020-12-01910.4000/craup.5453Les communicants : des professionnels de la réputation engagés dans la fabrique de l’agence d’architectureMargaux DarrieusAlthough promotional communication professionals are hardly visible within the field of architecture, their influence is indisputable. Evolving outside and within the architecture firm, whether as independents or employees, they support architects in building their reputation and that of their company, as they construct images and discourses associated with their name, creating portfolios, websites and monographic books, organizing visits for the editors of specialized reviews, as well as privileged meetings with potential owners. A qualitative investigation seems the only appropriate method to be able to approach these discrete intermediaries, who have been seldom studied. Based on a series of interviews as well as a long-term participant observation experiment within a specialized review team, this article explores the trajectories and practices of these actors who gravitate in great proximity around the architect, building their profiles and their companies’ profiles within the architectural market, facilitating access to contracts and closely approaching the architectural project.https://journals.openedition.org/craup/5453CommunicationReputationMediatizationFields of ArchitectureIntermediary |
| spellingShingle | Margaux Darrieus Les communicants : des professionnels de la réputation engagés dans la fabrique de l’agence d’architecture Les Cahiers de la Recherche Architecturale, Urbaine et Paysagère Communication Reputation Mediatization Fields of Architecture Intermediary |
| title | Les communicants : des professionnels de la réputation engagés dans la fabrique de l’agence d’architecture |
| title_full | Les communicants : des professionnels de la réputation engagés dans la fabrique de l’agence d’architecture |
| title_fullStr | Les communicants : des professionnels de la réputation engagés dans la fabrique de l’agence d’architecture |
| title_full_unstemmed | Les communicants : des professionnels de la réputation engagés dans la fabrique de l’agence d’architecture |
| title_short | Les communicants : des professionnels de la réputation engagés dans la fabrique de l’agence d’architecture |
| title_sort | les communicants des professionnels de la reputation engages dans la fabrique de l agence d architecture |
| topic | Communication Reputation Mediatization Fields of Architecture Intermediary |
| url | https://journals.openedition.org/craup/5453 |
| work_keys_str_mv | AT margauxdarrieus lescommunicantsdesprofessionnelsdelareputationengagesdanslafabriquedelagencedarchitecture |