Measuring Localness in E-Commerce Using the Expenses Localness Indicators Model
This paper aims to define a model for measuring the localness of a company in an innovative and reliable way, motivated by the growing consumer interest in purchasing local products and supporting local economies. The proposed Expenses Localness Indicators (ELI) model uses existing data from informa...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-04-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/2/67 |
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