Public relations roles empirically verified among public relations practitioners in Africa
There is a lack of knowledge and understanding of the practice of public relations (PR) in Africa, which prohibits the continent to fulfil its responsibility towards the global PR society as well as other developing countries. Based on the findings of a master’s dissertation on the practice of PR i...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1752 |
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| _version_ | 1832593794078343168 |
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| author | Gené van Heerden Ronél Rensburg |
| author_facet | Gené van Heerden Ronél Rensburg |
| author_sort | Gené van Heerden |
| collection | DOAJ |
| description |
There is a lack of knowledge and understanding of the practice of public relations (PR)
in Africa, which prohibits the continent to fulfil its responsibility towards the global PR
society as well as other developing countries. Based on the findings of a master’s
dissertation on the practice of PR in Africa, this article focuses on one of the concepts
that were measured, namely PR roles.
The article discusses current literature in the field of roles research and describes the
empirical verification of two PR roles in Africa. Although the three roles of the PR
strategist, manager and technician were measured, only two roles emerged during the
factor analysis: the role of the strategist (Factor 1), and the combined roles of the
technician/manager (Factor 2).
The data was collected by means of a self-administered electronic questionnaire. Data
analysis consisted of both Exploratory Factor Analysis (EFA) and Common Factor Analysis
(CFA) where the underlying dimensions were extracted, indicating the items used to define
the PR roles.
|
| format | Article |
| id | doaj-art-b5f740ed3e384b4da265081068a07633 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-b5f740ed3e384b4da265081068a076332025-01-20T08:52:08ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0124110.36615/jcsa.v24i1.1752Public relations roles empirically verified among public relations practitioners in AfricaGené van Heerden0https://orcid.org/0000-0003-2039-8047Ronél Rensburg1https://orcid.org/0000-0003-1458-9920University of PretoriaUniversity of Pretoria There is a lack of knowledge and understanding of the practice of public relations (PR) in Africa, which prohibits the continent to fulfil its responsibility towards the global PR society as well as other developing countries. Based on the findings of a master’s dissertation on the practice of PR in Africa, this article focuses on one of the concepts that were measured, namely PR roles. The article discusses current literature in the field of roles research and describes the empirical verification of two PR roles in Africa. Although the three roles of the PR strategist, manager and technician were measured, only two roles emerged during the factor analysis: the role of the strategist (Factor 1), and the combined roles of the technician/manager (Factor 2). The data was collected by means of a self-administered electronic questionnaire. Data analysis consisted of both Exploratory Factor Analysis (EFA) and Common Factor Analysis (CFA) where the underlying dimensions were extracted, indicating the items used to define the PR roles. https://journals.uj.ac.za/index.php/jcsa/article/view/1752practice of public relationsPR societyPR rolespublic relations (PR)a lack of knowledge |
| spellingShingle | Gené van Heerden Ronél Rensburg Public relations roles empirically verified among public relations practitioners in Africa Communicare practice of public relations PR society PR roles public relations (PR) a lack of knowledge |
| title | Public relations roles empirically verified among public relations practitioners in Africa |
| title_full | Public relations roles empirically verified among public relations practitioners in Africa |
| title_fullStr | Public relations roles empirically verified among public relations practitioners in Africa |
| title_full_unstemmed | Public relations roles empirically verified among public relations practitioners in Africa |
| title_short | Public relations roles empirically verified among public relations practitioners in Africa |
| title_sort | public relations roles empirically verified among public relations practitioners in africa |
| topic | practice of public relations PR society PR roles public relations (PR) a lack of knowledge |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1752 |
| work_keys_str_mv | AT genevanheerden publicrelationsrolesempiricallyverifiedamongpublicrelationspractitionersinafrica AT ronelrensburg publicrelationsrolesempiricallyverifiedamongpublicrelationspractitionersinafrica |