The Impact of Smart Marketing on Achieving Marketing Superiority: An Applied Study in Iraqi Telecommunication Companies

This research aimed to know the impact of smart marketing on achieving marketing Superiority for a sample of administrative leaders in Iraqi telecommunication companies, to achieve this objective, a hypothetical model has been formulated consisting of two main variables. The independent variable is...

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Bibliographic Details
Main Author: Dalal Jasim Musher AL- Madhee
Format: Article
Language:English
Published: middle technical university 2022-12-01
Series:Journal of Techniques
Subjects:
Online Access:https://journal.mtu.edu.iq/index.php/MTU/article/view/926
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