Journey into virtual reality: Identifying behavioral intentions to use virtual reality in tourism through spectral clustering

Journey into virtual reality: Identifying behavioral intentions to use virtual reality in tourism through spectral clustering

Virtual Reality (VR) holds immense potential to revolutionize the tourism industry by transforming how destinations are marketed and experienced. Research consistently emphasizes VR’s ability to enhance and enrich tourist experiences, offering new dimensions of engagement. However, despite its promi...

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Bibliographic Details
Main Authors: Attasit Wiangkham, Komsit Kieanwatana, Rattawut Vongvit
Format: Article
Language:English
Published: Elsevier 2025-03-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Virtual reality
Technology acceptance model
Behavioural intention
Spectral clustering
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853124002361
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