Training of female health workers (FHWs) to enhance the advocacy and communication skills on COVID-19 vaccine and routine Immunization in District Peshawar Khyber Pakhtunkhwa (KP) Pakistan in 2023—a report from the field

IntroductionIn 2021, a comprehensive evaluation was conducted across five countries, including Pakistan, to explore the factors influencing the demand for COVID-19 vaccines among priority groups. The study uncovered significant challenges, including low vaccination rates among females, limited trust...

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Main Authors: Magid Al-Gunaid, Zakir Hussain, Leen Daoud, Khurram Akram
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-02-01
Series:Frontiers in Global Women's Health
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Online Access:https://www.frontiersin.org/articles/10.3389/fgwh.2025.1355781/full
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author Magid Al-Gunaid
Zakir Hussain
Leen Daoud
Khurram Akram
author_facet Magid Al-Gunaid
Zakir Hussain
Leen Daoud
Khurram Akram
author_sort Magid Al-Gunaid
collection DOAJ
description IntroductionIn 2021, a comprehensive evaluation was conducted across five countries, including Pakistan, to explore the factors influencing the demand for COVID-19 vaccines among priority groups. The study uncovered significant challenges, including low vaccination rates among females, limited trust in the COVID-19 vaccine, accessibility issues, and a notable gap in dose administration.MethodsTo address these challenges, a targeted pilot intervention was proposed in Peshawar, Pakistan. This intervention aimed to enhance vaccine demand among young women (aged 18–24), including pregnant and lactating women (PLWs), by equipping approximately 300 female health workers (FHWs) with improved advocacy and communication skills. These skills were designed to combat vaccine hesitancy and increase vaccine acceptance among women. Moreover, efforts were made to strengthen social support from community leaders. The pilot initiative encompassed baseline and endline evaluations to assess its impact. The baseline evaluation involved analyzing existing vaccination data, disaggregated by age and gender. Key informant interviews (KIIs) were conducted to capture qualitative insights into the perceptions of vaccines within the target population.FindingsData from the Department of Health KP and Expanded Program on Immunization Management Information System (EPIMIS) highlighted improvements in both COVID-19 and routine Expanded Program on Immunization (EPI) vaccinations across 25 union councils (UCs) in district Peshawar. KIIs with stakeholders, including health workers and community influencers, revealed enhanced knowledge and willingness to vaccinate, particularly among PLWs and females aged 18–24. The evaluation also observed increased confidence and reduced vaccine hesitancy due to advocacy sessions. Additionally, training of FHWs significantly improved their knowledge and attitudes towards COVID-19 vaccination and routine EPI, contributing to the overall success of the intervention. Monitoring visits further validated the effective conduct of advocacy sessions by trained health workers, leading to increased vaccination uptake in the community.ConclusionThe comprehensive approach undertaken in this pilot intervention aimed not only to improve vaccine uptake but also to bolster confidence in the COVID-19 vaccine within the community. The findings and outcomes of this initiative provided valuable insights for future public health strategies, particularly in addressing vaccine hesitancy and increasing vaccine acceptance among priority groups.
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spelling doaj-art-b5a03ccba1604d53a588f5b94622639e2025-02-05T07:32:17ZengFrontiers Media S.A.Frontiers in Global Women's Health2673-50592025-02-01610.3389/fgwh.2025.13557811355781Training of female health workers (FHWs) to enhance the advocacy and communication skills on COVID-19 vaccine and routine Immunization in District Peshawar Khyber Pakhtunkhwa (KP) Pakistan in 2023—a report from the fieldMagid Al-Gunaid0Zakir Hussain1Leen Daoud2Khurram Akram3Public Health Programs, GHD|EMPHNET, Amman, JordanCountry Offices, GHD|EMPHNET, Islamabad, PakistanPublic Health Programs, GHD|EMPHNET, Amman, JordanCountry Offices, GHD|EMPHNET, Islamabad, PakistanIntroductionIn 2021, a comprehensive evaluation was conducted across five countries, including Pakistan, to explore the factors influencing the demand for COVID-19 vaccines among priority groups. The study uncovered significant challenges, including low vaccination rates among females, limited trust in the COVID-19 vaccine, accessibility issues, and a notable gap in dose administration.MethodsTo address these challenges, a targeted pilot intervention was proposed in Peshawar, Pakistan. This intervention aimed to enhance vaccine demand among young women (aged 18–24), including pregnant and lactating women (PLWs), by equipping approximately 300 female health workers (FHWs) with improved advocacy and communication skills. These skills were designed to combat vaccine hesitancy and increase vaccine acceptance among women. Moreover, efforts were made to strengthen social support from community leaders. The pilot initiative encompassed baseline and endline evaluations to assess its impact. The baseline evaluation involved analyzing existing vaccination data, disaggregated by age and gender. Key informant interviews (KIIs) were conducted to capture qualitative insights into the perceptions of vaccines within the target population.FindingsData from the Department of Health KP and Expanded Program on Immunization Management Information System (EPIMIS) highlighted improvements in both COVID-19 and routine Expanded Program on Immunization (EPI) vaccinations across 25 union councils (UCs) in district Peshawar. KIIs with stakeholders, including health workers and community influencers, revealed enhanced knowledge and willingness to vaccinate, particularly among PLWs and females aged 18–24. The evaluation also observed increased confidence and reduced vaccine hesitancy due to advocacy sessions. Additionally, training of FHWs significantly improved their knowledge and attitudes towards COVID-19 vaccination and routine EPI, contributing to the overall success of the intervention. Monitoring visits further validated the effective conduct of advocacy sessions by trained health workers, leading to increased vaccination uptake in the community.ConclusionThe comprehensive approach undertaken in this pilot intervention aimed not only to improve vaccine uptake but also to bolster confidence in the COVID-19 vaccine within the community. The findings and outcomes of this initiative provided valuable insights for future public health strategies, particularly in addressing vaccine hesitancy and increasing vaccine acceptance among priority groups.https://www.frontiersin.org/articles/10.3389/fgwh.2025.1355781/fullCOVID-19routine EPIadvocacyfemale health workersvaccine hesitancyPeshawar Eastern Mediterranean Region
spellingShingle Magid Al-Gunaid
Zakir Hussain
Leen Daoud
Khurram Akram
Training of female health workers (FHWs) to enhance the advocacy and communication skills on COVID-19 vaccine and routine Immunization in District Peshawar Khyber Pakhtunkhwa (KP) Pakistan in 2023—a report from the field
Frontiers in Global Women's Health
COVID-19
routine EPI
advocacy
female health workers
vaccine hesitancy
Peshawar Eastern Mediterranean Region
title Training of female health workers (FHWs) to enhance the advocacy and communication skills on COVID-19 vaccine and routine Immunization in District Peshawar Khyber Pakhtunkhwa (KP) Pakistan in 2023—a report from the field
title_full Training of female health workers (FHWs) to enhance the advocacy and communication skills on COVID-19 vaccine and routine Immunization in District Peshawar Khyber Pakhtunkhwa (KP) Pakistan in 2023—a report from the field
title_fullStr Training of female health workers (FHWs) to enhance the advocacy and communication skills on COVID-19 vaccine and routine Immunization in District Peshawar Khyber Pakhtunkhwa (KP) Pakistan in 2023—a report from the field
title_full_unstemmed Training of female health workers (FHWs) to enhance the advocacy and communication skills on COVID-19 vaccine and routine Immunization in District Peshawar Khyber Pakhtunkhwa (KP) Pakistan in 2023—a report from the field
title_short Training of female health workers (FHWs) to enhance the advocacy and communication skills on COVID-19 vaccine and routine Immunization in District Peshawar Khyber Pakhtunkhwa (KP) Pakistan in 2023—a report from the field
title_sort training of female health workers fhws to enhance the advocacy and communication skills on covid 19 vaccine and routine immunization in district peshawar khyber pakhtunkhwa kp pakistan in 2023 a report from the field
topic COVID-19
routine EPI
advocacy
female health workers
vaccine hesitancy
Peshawar Eastern Mediterranean Region
url https://www.frontiersin.org/articles/10.3389/fgwh.2025.1355781/full
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