INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS
The possibility of applying marketing technologies in the conditions of realization of investment projects when the financial-economic policy of Russian enterprises at the present stage are discussed. The analysis of existing methods of investment marketing in the Russian Federation taking into acco...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2016-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/71 |
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| _version_ | 1832542123391451136 |
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| author | E. Gulkova L. Kazimirova |
| author_facet | E. Gulkova L. Kazimirova |
| author_sort | E. Gulkova |
| collection | DOAJ |
| description | The possibility of applying marketing technologies in the conditions of realization of investment projects when the financial-economic policy of Russian enterprises at the present stage are discussed. The analysis of existing methods of investment marketing in the Russian Federation taking into account the potential development of the main methods used by Russian investors is considered. The means of evaluating the effectiveness of investments in marketing in order to monitor ongoing marketing activities for timely adjustments to the selected strategy and financial policy of the company are dedicated and systemated. The main directions of the development and assessment of marketing potential investments for the creation of new spheres of production and spheres of maintenance, reconstruction and upgrading of existing industries are defined. |
| format | Article |
| id | doaj-art-b4cdb3125eda4db884f1af41f1372ec4 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2016-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-b4cdb3125eda4db884f1af41f1372ec42025-02-04T08:27:43ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152016-02-010211011571INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONSE. Gulkova0L. Kazimirova1ФГБОУ ВО «ГУУ»ФГБОУ ВО «ГУУ»The possibility of applying marketing technologies in the conditions of realization of investment projects when the financial-economic policy of Russian enterprises at the present stage are discussed. The analysis of existing methods of investment marketing in the Russian Federation taking into account the potential development of the main methods used by Russian investors is considered. The means of evaluating the effectiveness of investments in marketing in order to monitor ongoing marketing activities for timely adjustments to the selected strategy and financial policy of the company are dedicated and systemated. The main directions of the development and assessment of marketing potential investments for the creation of new spheres of production and spheres of maintenance, reconstruction and upgrading of existing industries are defined.https://vestnik.guu.ru/jour/article/view/71инвестиционный маркетингмаркетинговые технологииинвестициифинансовая политика компаний |
| spellingShingle | E. Gulkova L. Kazimirova INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS Вестник университета инвестиционный маркетинг маркетинговые технологии инвестиции финансовая политика компаний |
| title | INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS |
| title_full | INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS |
| title_fullStr | INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS |
| title_full_unstemmed | INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS |
| title_short | INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS |
| title_sort | investment marketing techniques and methods of implementation in the financial policy of the organizations |
| topic | инвестиционный маркетинг маркетинговые технологии инвестиции финансовая политика компаний |
| url | https://vestnik.guu.ru/jour/article/view/71 |
| work_keys_str_mv | AT egulkova investmentmarketingtechniquesandmethodsofimplementationinthefinancialpolicyoftheorganizations AT lkazimirova investmentmarketingtechniquesandmethodsofimplementationinthefinancialpolicyoftheorganizations |