Pathology of Measuring and Managing Customer Satisfaction in B2B Companies
Purpose: This study identifies essential challenges in measuring and managing organizational customer satisfaction in B2B companies.Methodology: The research method in this study is mixed, and the statistical population includes professors, experts, and specialists in excellence and quality assuranc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Ayandegan Institute of Higher Education, Tonekabon,
2022-11-01
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| Series: | مدیریت نوآوری و راهبردهای عملیاتی |
| Subjects: | |
| Online Access: | http://www.journal-imos.ir/article_145623_db5b578eb2a93f64a14f3c17ace9c1fd.pdf |
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