User avoidance behavior in pharmaceutical e-commerce intelligent customer service: a stressor-strain-outcome perspective

User avoidance behavior in pharmaceutical e-commerce intelligent customer service: a stressor-strain-outcome perspective

IntroductionThis study explores the implementation of Intelligent Customer Service (ICS) in pharmaceutical e-commerce, aiming to enhance user acceptance and service efficiency while addressing the psychological factors influencing user behavior. It expands the boundaries of technology acceptance res...

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Bibliographic Details
Main Authors:	Jing Jia, Lu Chen, Chengzhen Wu, Manling Xiao
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2025-02-01
Series:	Frontiers in Psychology
Subjects:	intelligent customer service pharmaceutical e-commerce user avoidance behavior cognitive overload stressor-strain-outcome electronic health literacy
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1514571/full
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