PENGARUH KEPERCAYAAN DAN KEMUDAHAN AKSES TERHADAP KEPUTUSAN PEMBELIAN GEN Z DI ACCESS BY KAI SURABAYA
This study aims to analyze whether Trust and Ease of Access affect purchasing decisions through the Access By KAI website for Gen Z in Surabaya. The approach in this research is mixed research research. The population in this study were Gen Z users of the Access By KAI website in Surabaya with a sam...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Udayana
2025-01-01
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| Series: | Jurnal IPTA |
| Online Access: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/123398 |
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