PENGARUH KEPERCAYAAN DAN KEMUDAHAN AKSES TERHADAP KEPUTUSAN PEMBELIAN GEN Z DI ACCESS BY KAI SURABAYA

PENGARUH KEPERCAYAAN DAN KEMUDAHAN AKSES TERHADAP KEPUTUSAN PEMBELIAN GEN Z DI ACCESS BY KAI SURABAYA

This study aims to analyze whether Trust and Ease of Access affect purchasing decisions through the Access By KAI website for Gen Z in Surabaya. The approach in this research is mixed research research. The population in this study were Gen Z users of the Access By KAI website in Surabaya with a sam...

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Bibliographic Details
Main Authors: Shilvia Dwi Azzahra, NGAS. Dewi, I Wayan Darsana
Format: Article
Language:Indonesian
Published: Universitas Udayana 2025-01-01
Series:Jurnal IPTA
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/123398
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