Effects of compulsive buying on debt avoidance and self-esteem: Can brand addiction serve as a socially responsible mediator?
Background: Despite its controversial features, compulsive buying is gaining increasing attention in recent scientific marketing literature. A particular emphasis is focused on the overlap between compulsive purchasing and addiction to the brand, as well as an analysis of the combined effects of the...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2024-01-01
|
| Series: | Strategic Management |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2024/1821-34482404039A.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832096611844489216 |
|---|---|
| author | Alić Adi Kadrić Ahmed |
| author_facet | Alić Adi Kadrić Ahmed |
| author_sort | Alić Adi |
| collection | DOAJ |
| description | Background: Despite its controversial features, compulsive buying is gaining increasing attention in recent scientific marketing literature. A particular emphasis is focused on the overlap between compulsive purchasing and addiction to the brand, as well as an analysis of the combined effects of these two forms of addictive consuming on consumers. Purpose: This study aims to investigate the connection between brand addiction and compulsive buying, as well as the individual and combined effects of these constructs on self-esteem and debt avoidance. Testing differences between consumers of different genders was also carried out. Study design/methodology/approach: Data were gathered using a questionnaire in the form of a selfassessment that included demographic questions as well as questions about compulsive buying, brand addiction, avoiding debt, and self-esteem. Upon gathering online data in Bosnia and Herzegovina, partial least squares analysis was performed to analyze the data using structural equation modeling. Findings/conclusions: The study's findings show that brand addiction and compulsive buying are positively associated. Brand addiction serves as a beneficial mediator between compulsive buying and the goals of debt avoidance and self-esteem, acting as a counterbalance to the detrimental effects of compulsive buying. The study's findings indicate that there are no appreciable differences in the aforementioned correlations between men and women. This study offers empirical proof that compulsive buying and brand addiction are separate but related behaviors. These findings improved the conceptual implications of these two crucial ideas and provided brand managers and marketers with a useful tool for strategic brand management and strategic marketing management in general. Limitations/future research: Future research can develop conceptual models that are more appropriate, containing characteristics that predict addictive behavior, as well as models for marketing strategies that are sensitive to addictive consumption. |
| format | Article |
| id | doaj-art-b34dccc115794b78b0aca2b668df54c0 |
| institution | Kabale University |
| issn | 1821-3448 2334-6191 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | University of Novi Sad - Faculty of Economics, Subotica |
| record_format | Article |
| series | Strategic Management |
| spelling | doaj-art-b34dccc115794b78b0aca2b668df54c02025-02-05T13:26:32ZengUniversity of Novi Sad - Faculty of Economics, SuboticaStrategic Management1821-34482334-61912024-01-01294396010.5937/StraMan2400001A1821-34482404039AEffects of compulsive buying on debt avoidance and self-esteem: Can brand addiction serve as a socially responsible mediator?Alić Adi0https://orcid.org/0000-0002-9623-6872Kadrić Ahmed1https://orcid.org/0009-0003-7711-8621University of Sarajevo, School of Economics and Business, Sarajevo, Bosnia and HerzegovinaUniversity of Sarajevo, School of Economics and Business, Sarajevo, Bosnia and HerzegovinaBackground: Despite its controversial features, compulsive buying is gaining increasing attention in recent scientific marketing literature. A particular emphasis is focused on the overlap between compulsive purchasing and addiction to the brand, as well as an analysis of the combined effects of these two forms of addictive consuming on consumers. Purpose: This study aims to investigate the connection between brand addiction and compulsive buying, as well as the individual and combined effects of these constructs on self-esteem and debt avoidance. Testing differences between consumers of different genders was also carried out. Study design/methodology/approach: Data were gathered using a questionnaire in the form of a selfassessment that included demographic questions as well as questions about compulsive buying, brand addiction, avoiding debt, and self-esteem. Upon gathering online data in Bosnia and Herzegovina, partial least squares analysis was performed to analyze the data using structural equation modeling. Findings/conclusions: The study's findings show that brand addiction and compulsive buying are positively associated. Brand addiction serves as a beneficial mediator between compulsive buying and the goals of debt avoidance and self-esteem, acting as a counterbalance to the detrimental effects of compulsive buying. The study's findings indicate that there are no appreciable differences in the aforementioned correlations between men and women. This study offers empirical proof that compulsive buying and brand addiction are separate but related behaviors. These findings improved the conceptual implications of these two crucial ideas and provided brand managers and marketers with a useful tool for strategic brand management and strategic marketing management in general. Limitations/future research: Future research can develop conceptual models that are more appropriate, containing characteristics that predict addictive behavior, as well as models for marketing strategies that are sensitive to addictive consumption.https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2024/1821-34482404039A.pdfcompulsive buyingbrand addictiondebt avoidanceself-esteemgender |
| spellingShingle | Alić Adi Kadrić Ahmed Effects of compulsive buying on debt avoidance and self-esteem: Can brand addiction serve as a socially responsible mediator? Strategic Management compulsive buying brand addiction debt avoidance self-esteem gender |
| title | Effects of compulsive buying on debt avoidance and self-esteem: Can brand addiction serve as a socially responsible mediator? |
| title_full | Effects of compulsive buying on debt avoidance and self-esteem: Can brand addiction serve as a socially responsible mediator? |
| title_fullStr | Effects of compulsive buying on debt avoidance and self-esteem: Can brand addiction serve as a socially responsible mediator? |
| title_full_unstemmed | Effects of compulsive buying on debt avoidance and self-esteem: Can brand addiction serve as a socially responsible mediator? |
| title_short | Effects of compulsive buying on debt avoidance and self-esteem: Can brand addiction serve as a socially responsible mediator? |
| title_sort | effects of compulsive buying on debt avoidance and self esteem can brand addiction serve as a socially responsible mediator |
| topic | compulsive buying brand addiction debt avoidance self-esteem gender |
| url | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2024/1821-34482404039A.pdf |
| work_keys_str_mv | AT alicadi effectsofcompulsivebuyingondebtavoidanceandselfesteemcanbrandaddictionserveasasociallyresponsiblemediator AT kadricahmed effectsofcompulsivebuyingondebtavoidanceandselfesteemcanbrandaddictionserveasasociallyresponsiblemediator |