Analysis of marketing activities of an enterprise and ways to improve them on the example of the Logfort transport company
The article analyzes marketing activities of an enterprise on the example of the Logfort transport company and proposes ways to improve such activities. The relevance of the topic is high, since amidst anti-Russian sanctions and due to the challenges of the post-COVID period, various industries of t...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2023-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/4117 |
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| _version_ | 1832541570354642944 |
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| author | D. V. Koplik |
| author_facet | D. V. Koplik |
| author_sort | D. V. Koplik |
| collection | DOAJ |
| description | The article analyzes marketing activities of an enterprise on the example of the Logfort transport company and proposes ways to improve such activities. The relevance of the topic is high, since amidst anti-Russian sanctions and due to the challenges of the post-COVID period, various industries of the Russian economy, such as the transport industry, have been placed in an especially unfavorable economic situation. With regard to companies that do not pay proper attention to marketing today, it has been found that the bankruptcy risk gradually and steadily increases. In this respect, the author stresses the importance of improving marketing activities and uses the example of a particular company to identify the problems that organizations run the risk of facing when carrying out marketing activities. A conclusion suggesting the need to eliminate the identified problems is made, and ways to solve them are proposed. The findings of the study can be applied to improve marketing activities of any company as well as operations in general. |
| format | Article |
| id | doaj-art-b321fedea41d4bce862ba4dc23591db0 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2023-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-b321fedea41d4bce862ba4dc23591db02025-02-04T08:28:15ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152023-02-0111211912410.26425/1816-4277-2022-12-119-1242657Analysis of marketing activities of an enterprise and ways to improve them on the example of the Logfort transport companyD. V. Koplik0State University of ManagementThe article analyzes marketing activities of an enterprise on the example of the Logfort transport company and proposes ways to improve such activities. The relevance of the topic is high, since amidst anti-Russian sanctions and due to the challenges of the post-COVID period, various industries of the Russian economy, such as the transport industry, have been placed in an especially unfavorable economic situation. With regard to companies that do not pay proper attention to marketing today, it has been found that the bankruptcy risk gradually and steadily increases. In this respect, the author stresses the importance of improving marketing activities and uses the example of a particular company to identify the problems that organizations run the risk of facing when carrying out marketing activities. A conclusion suggesting the need to eliminate the identified problems is made, and ways to solve them are proposed. The findings of the study can be applied to improve marketing activities of any company as well as operations in general.https://vestnik.guu.ru/jour/article/view/4117transport industryfreight transportationtransport company marketingloyalty systemanti-russian sanctionspost-covid periodmarketing analysismarketing improvement |
| spellingShingle | D. V. Koplik Analysis of marketing activities of an enterprise and ways to improve them on the example of the Logfort transport company Вестник университета transport industry freight transportation transport company marketing loyalty system anti-russian sanctions post-covid period marketing analysis marketing improvement |
| title | Analysis of marketing activities of an enterprise and ways to improve them on the example of the Logfort transport company |
| title_full | Analysis of marketing activities of an enterprise and ways to improve them on the example of the Logfort transport company |
| title_fullStr | Analysis of marketing activities of an enterprise and ways to improve them on the example of the Logfort transport company |
| title_full_unstemmed | Analysis of marketing activities of an enterprise and ways to improve them on the example of the Logfort transport company |
| title_short | Analysis of marketing activities of an enterprise and ways to improve them on the example of the Logfort transport company |
| title_sort | analysis of marketing activities of an enterprise and ways to improve them on the example of the logfort transport company |
| topic | transport industry freight transportation transport company marketing loyalty system anti-russian sanctions post-covid period marketing analysis marketing improvement |
| url | https://vestnik.guu.ru/jour/article/view/4117 |
| work_keys_str_mv | AT dvkoplik analysisofmarketingactivitiesofanenterpriseandwaystoimprovethemontheexampleofthelogforttransportcompany |