Effect of Social Media on Patient’s Perception of Dental Aesthetics in Saudi Arabia

Introduction. Social media became an influential tool that affects people’s way of communication and became a significant source of information for the society. The study aimed to evaluate the impact of SM on patients seeking aesthetic dental treatment. Methodology. The study employed a large-scale...

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Main Authors: Khadijah M. Baik, Ghazal Anbar, Abeer Alshaikh, Arwa Banjar
Format: Article
Language:English
Published: Wiley 2022-01-01
Series:International Journal of Dentistry
Online Access:http://dx.doi.org/10.1155/2022/4794497
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author Khadijah M. Baik
Ghazal Anbar
Abeer Alshaikh
Arwa Banjar
author_facet Khadijah M. Baik
Ghazal Anbar
Abeer Alshaikh
Arwa Banjar
author_sort Khadijah M. Baik
collection DOAJ
description Introduction. Social media became an influential tool that affects people’s way of communication and became a significant source of information for the society. The study aimed to evaluate the impact of SM on patients seeking aesthetic dental treatment. Methodology. The study employed a large-scale online survey of 1940 patients attending and/or seeking dental treatment at KAUFD and Jeddah private clinics. The targeted age of participants ranged from 18 years and above. The study data were collected using a three-part questionnaire. Results. More than half of the patients were females in both groups (52.7%). The majority of patients used SM for communication and entertainment purposes. It was also found that the most popular platform used by patients was Snapchat (71.1%), followed by Instagram (66.9%). A lot of patients did not like their teeth appearance (38.5%). Moreover, patients preferred to have “bleaching” as an aesthetic treatment to improve their smiles (63.8%). Conclusion. The impact of SM on Saudi Arabian citizens and Saudi Arabia residents can be considered as high. Patients are influenced by SM applications and are seeking aesthetic treatment as an outcome. It is the responsibility of dentists to educate patients about the best treatment options.
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series International Journal of Dentistry
spelling doaj-art-b1cd8438c6d04be6b64ac4e9075791242025-02-03T00:59:54ZengWileyInternational Journal of Dentistry1687-87362022-01-01202210.1155/2022/4794497Effect of Social Media on Patient’s Perception of Dental Aesthetics in Saudi ArabiaKhadijah M. Baik0Ghazal Anbar1Abeer Alshaikh2Arwa Banjar3Oral and Maxillofacial Prosthodontics DepartmentBDSBDSDepartment of PeriodontologyIntroduction. Social media became an influential tool that affects people’s way of communication and became a significant source of information for the society. The study aimed to evaluate the impact of SM on patients seeking aesthetic dental treatment. Methodology. The study employed a large-scale online survey of 1940 patients attending and/or seeking dental treatment at KAUFD and Jeddah private clinics. The targeted age of participants ranged from 18 years and above. The study data were collected using a three-part questionnaire. Results. More than half of the patients were females in both groups (52.7%). The majority of patients used SM for communication and entertainment purposes. It was also found that the most popular platform used by patients was Snapchat (71.1%), followed by Instagram (66.9%). A lot of patients did not like their teeth appearance (38.5%). Moreover, patients preferred to have “bleaching” as an aesthetic treatment to improve their smiles (63.8%). Conclusion. The impact of SM on Saudi Arabian citizens and Saudi Arabia residents can be considered as high. Patients are influenced by SM applications and are seeking aesthetic treatment as an outcome. It is the responsibility of dentists to educate patients about the best treatment options.http://dx.doi.org/10.1155/2022/4794497
spellingShingle Khadijah M. Baik
Ghazal Anbar
Abeer Alshaikh
Arwa Banjar
Effect of Social Media on Patient’s Perception of Dental Aesthetics in Saudi Arabia
International Journal of Dentistry
title Effect of Social Media on Patient’s Perception of Dental Aesthetics in Saudi Arabia
title_full Effect of Social Media on Patient’s Perception of Dental Aesthetics in Saudi Arabia
title_fullStr Effect of Social Media on Patient’s Perception of Dental Aesthetics in Saudi Arabia
title_full_unstemmed Effect of Social Media on Patient’s Perception of Dental Aesthetics in Saudi Arabia
title_short Effect of Social Media on Patient’s Perception of Dental Aesthetics in Saudi Arabia
title_sort effect of social media on patient s perception of dental aesthetics in saudi arabia
url http://dx.doi.org/10.1155/2022/4794497
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AT abeeralshaikh effectofsocialmediaonpatientsperceptionofdentalaestheticsinsaudiarabia
AT arwabanjar effectofsocialmediaonpatientsperceptionofdentalaestheticsinsaudiarabia