A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan
This study examines the relationship of a firm’s customer orientations, salesperson customer-oriented behavior and customer intimacy with customer commitment. For the purpose of this study, the interpersonal relationship marketing model and the interpersonal attraction investment model are employed...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Lahore School of Economics
2020-05-01
|
| Series: | The Lahore Journal of Business |
| Subjects: | |
| Online Access: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/87 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|