The Effects of Servitization, Digitalization, and Digital Learning Orientation on Sustainable Performance: A Hybrid PLS-SEM-ANN Model
Sustainability is a global concern. Industry 4.0 is driving the manufacturing sector toward sustainability within the Triple Bottom Line (TBL) framework, emphasizing economic, environmental, and social performance. However, limited empirical research has examined how servitization, digitalization, a...
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| Format: | Article |
| Language: | English |
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IEEE
2025-01-01
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| Series: | IEEE Access |
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| Online Access: | https://ieeexplore.ieee.org/document/10870358/ |
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| author | Xiaoxia Wu Yunkai Tang Xin Fang Yueling Xu Sijia Qiao |
| author_facet | Xiaoxia Wu Yunkai Tang Xin Fang Yueling Xu Sijia Qiao |
| author_sort | Xiaoxia Wu |
| collection | DOAJ |
| description | Sustainability is a global concern. Industry 4.0 is driving the manufacturing sector toward sustainability within the Triple Bottom Line (TBL) framework, emphasizing economic, environmental, and social performance. However, limited empirical research has examined how servitization, digitalization, and digital learning orientation (DLO) interact to influence all three dimensions of sustainable performance. This study addresses this gap by proposing a tri-theoretical framework based on TBL, Resource-based View (RBV), and Dynamic Capability View (DCV). A hybrid partial least squares structural equation modeling-artificial neural network (PLS-SEM-ANN) model was developed to examine the direct effects of servitization and digitalization, the mediating effect of digitalization, and the moderating effect of DLO. An empirical analysis of 519 Chinese manufacturing employees revealed that servitization and digitalization positively impact sustainable performance, with digitalization acting as a mediating factor. Servitization also positively impacts digitalization. However, DLO negatively moderates the relationship between servitization and sustainable performance. A case study of Amazon.com, Inc. validates our quantitative findings by demonstrating the impact of servitization, digitalization, and DLO strategies on sustainable performance in real-world applications. These findings reveal theoretical and practical implications for effectively leveraging servitization, digitalization, and DLO to achieve practical sustainability. |
| format | Article |
| id | doaj-art-b1b45f3dcf7d4f2c9b19a268b1e6dfa8 |
| institution | OA Journals |
| issn | 2169-3536 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | IEEE |
| record_format | Article |
| series | IEEE Access |
| spelling | doaj-art-b1b45f3dcf7d4f2c9b19a268b1e6dfa82025-08-20T02:15:30ZengIEEEIEEE Access2169-35362025-01-0113305703058510.1109/ACCESS.2025.353863510870358The Effects of Servitization, Digitalization, and Digital Learning Orientation on Sustainable Performance: A Hybrid PLS-SEM-ANN ModelXiaoxia Wu0https://orcid.org/0000-0001-9626-1595Yunkai Tang1https://orcid.org/0000-0002-5714-0771Xin Fang2Yueling Xu3Sijia Qiao4https://orcid.org/0000-0001-8698-9013School of Digitally Intelligent Accounting and Finance, Zhejiang Institute of Economics and Trade, Hangzhou, ChinaSchool of Law and Politics, Zhejiang Sci-Tech University, Hangzhou, ChinaSchool of Business Administration, Dongfang College, Zhejiang University of Finance and Economics, Haining, ChinaSchool of Finance, Yingyang School of Financial Technology, Zhejiang University of Finance and Economics, Hangzhou, ChinaDepartment of Finance, Shanghai National Accounting Institute, Shanghai, ChinaSustainability is a global concern. Industry 4.0 is driving the manufacturing sector toward sustainability within the Triple Bottom Line (TBL) framework, emphasizing economic, environmental, and social performance. However, limited empirical research has examined how servitization, digitalization, and digital learning orientation (DLO) interact to influence all three dimensions of sustainable performance. This study addresses this gap by proposing a tri-theoretical framework based on TBL, Resource-based View (RBV), and Dynamic Capability View (DCV). A hybrid partial least squares structural equation modeling-artificial neural network (PLS-SEM-ANN) model was developed to examine the direct effects of servitization and digitalization, the mediating effect of digitalization, and the moderating effect of DLO. An empirical analysis of 519 Chinese manufacturing employees revealed that servitization and digitalization positively impact sustainable performance, with digitalization acting as a mediating factor. Servitization also positively impacts digitalization. However, DLO negatively moderates the relationship between servitization and sustainable performance. A case study of Amazon.com, Inc. validates our quantitative findings by demonstrating the impact of servitization, digitalization, and DLO strategies on sustainable performance in real-world applications. These findings reveal theoretical and practical implications for effectively leveraging servitization, digitalization, and DLO to achieve practical sustainability.https://ieeexplore.ieee.org/document/10870358/Sustainable performanceservitizationdigitalizationdigital learning orientationPLS-SEM-ANN |
| spellingShingle | Xiaoxia Wu Yunkai Tang Xin Fang Yueling Xu Sijia Qiao The Effects of Servitization, Digitalization, and Digital Learning Orientation on Sustainable Performance: A Hybrid PLS-SEM-ANN Model IEEE Access Sustainable performance servitization digitalization digital learning orientation PLS-SEM-ANN |
| title | The Effects of Servitization, Digitalization, and Digital Learning Orientation on Sustainable Performance: A Hybrid PLS-SEM-ANN Model |
| title_full | The Effects of Servitization, Digitalization, and Digital Learning Orientation on Sustainable Performance: A Hybrid PLS-SEM-ANN Model |
| title_fullStr | The Effects of Servitization, Digitalization, and Digital Learning Orientation on Sustainable Performance: A Hybrid PLS-SEM-ANN Model |
| title_full_unstemmed | The Effects of Servitization, Digitalization, and Digital Learning Orientation on Sustainable Performance: A Hybrid PLS-SEM-ANN Model |
| title_short | The Effects of Servitization, Digitalization, and Digital Learning Orientation on Sustainable Performance: A Hybrid PLS-SEM-ANN Model |
| title_sort | effects of servitization digitalization and digital learning orientation on sustainable performance a hybrid pls sem ann model |
| topic | Sustainable performance servitization digitalization digital learning orientation PLS-SEM-ANN |
| url | https://ieeexplore.ieee.org/document/10870358/ |
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