Financial performance and economic value added: the case of a pharmaceutical company

Purpose: To analyze leading Mexican pharmaceutical company Genomma Lab's financial performance by examining its value creation from 2010 to 2020. Method: A case study approach is employed, incorporating an analysis of Porter's Five Forces, the calculation of Economic Value Added (EVA) alo...

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Bibliographic Details
Main Authors: Gerardo Flores Nava, María Luisa Saavedra García, María del Rosario Cortes Castillo
Format: Article
Language:English
Published: Universidad de Concepción 2025-07-01
Series:RAN
Subjects:
Online Access:https://revistas.udec.cl/index.php/ran/article/view/14293
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Summary:Purpose: To analyze leading Mexican pharmaceutical company Genomma Lab's financial performance by examining its value creation from 2010 to 2020. Method: A case study approach is employed, incorporating an analysis of Porter's Five Forces, the calculation of Economic Value Added (EVA) alongside traditional financial indicators, and a longitudinal and correlational analysis of the relationships among these metrics. Findings: The firm presented value creation from 2010 to 2014, value destruction in 2015 and 2016, and value creation again from 2017 to 2020. ROA and EVA show a moderate positive correlation; ROE and EVA, a high positive correlation; and a very high positive correlation between EVA and EPS. In contrast, while the ROCE metric showed no correlation. Practical Implications: The Economic Value-Added model can be applied to Latin American companies to complement traditional methods of analysis of financial performance. Originality: This study contributes to the literature on financial performance measurement through the implementation of the Economic Value-Added model in the Latin American context. Additionally, it contributes to the comparison of traditional metrics, a topic that has been under-researched.
ISSN:0719-7713
0719-6245