The socio-cultural contexts of development communication at the Tswaing Crater
The main discussion on the process of development communication as a core component of a sustainable development project at the Tswaing Crater Museum near Pretoria. The arlicle initially surveys some local studies and lessons leamed in an effort to contextua/ise the Tswaing project. Various approac...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1888 |
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| Summary: | The main discussion on the process of development communication as a
core component of a sustainable development project at the Tswaing
Crater Museum near Pretoria. The arlicle initially surveys some local
studies and lessons leamed in an effort to contextua/ise the Tswaing
project. Various approaches, such as Participatory C;ommunication, and
Development Support Communication are discussed and related to
communication structures for the project. New forces in democratisation
have contributed to the crucial role of concepts such as participation,
empowerment and emancipation. These approaches rely on normative
goals and standards set by host communities in the development of a
community's cultural identity, and act as a vehicle for people's self
expression. Socia-cultural contexts of the developmental and
communication process are therefore specifically discussed. Finally
lessons leamed provide a means of recommending possible solutions to
development communication problems.
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| ISSN: | 0259-0069 2957-7950 |