Pengembangan Inovasi Produk, Marketing Strategy, dan Rebranding Plan UMKM Warung Moro Wareg, Kabupaten Kediri
Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, but face various challenges, both from internal and external factors. Marketing that is less than optimal is one of the common problems. Product image and innovation are the keys to achieving consumer satisfac...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Politeknik Negeri Bali
2024-07-01
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| Series: | Jurnal Bisnis dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://ojs2.pnb.ac.id/index.php/JBK/article/view/1509/898 |
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