An Investigation On Discount Supermarkets: Evaluation Of Bulgaria Market For Turkish Entrepreneurs

This study aims to give information about discount stores at the field of fast moving consumer goods in Bulgaria and the country to the Turkish entrepreneurs who target to enter the Bulgarian market. In the scope of the study, strategies to enter Bulgarian market, obstructions, advantages, disadvan...

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Bibliographic Details
Main Authors: Sebile Ayar öztürk, Burçak Kayış, Selen Öztürk, Abdullah Okumuş
Format: Article
Language:English
Published: Istanbul University Press 2016-04-01
Series:Journal of Transportation and Logistics
Subjects:
Online Access:https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/17CADB87E2104F3B83B80A72526DF243
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