An Investigation On Discount Supermarkets: Evaluation Of Bulgaria Market For Turkish Entrepreneurs
This study aims to give information about discount stores at the field of fast moving consumer goods in Bulgaria and the country to the Turkish entrepreneurs who target to enter the Bulgarian market. In the scope of the study, strategies to enter Bulgarian market, obstructions, advantages, disadvan...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2016-04-01
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| Series: | Journal of Transportation and Logistics |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/17CADB87E2104F3B83B80A72526DF243 |
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| Summary: | This study aims to give information about discount stores at the field of fast moving consumer goods in Bulgaria and the country to the Turkish entrepreneurs who target to enter the Bulgarian market. In the scope of the study, strategies to enter Bulgarian market, obstructions, advantages, disadvantages of the market have been determined and it is hoped to help entrepreneurs in their decisions with the results of the paper.
Bulgaria fmcg sector has some gaps that means new opportunities for investors at present. In the scope of this paper, it is stated that the discount stores at fmcg in Bulgaria has increased their market share year after year and has a stability in growth. Therefore it is important to enter the market before the competition gets hot by Turkish entrepreneurs targets this market.
According to the results of interviews conducted with two discount stores in Bulgaria presently, it is determined that both of them drive an agressive growth strategy and plan to sustain it. Correspondingly, it will be rational for the Turkish entrepreneurs to enter the market having knowledge about these agressive strategies of competitors and to take actions needed proactively. |
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| ISSN: | 2459-1718 |