Tindakan Komunikatif Masyarakat “Kampung Preman” dalam Proses Pemberdayaan

This study aims to identify and analyze the process of community empowerment at “Badran thugs village” in Yogyakarta through PT. Sarihusada CSR program and to analyze communicative action of “Badran thugs village” in the empowerment process. This study is qualitative in nature using case study desig...

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Main Author: Yuli Setyowati
Format: Article
Language:English
Published: Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) 2016-07-01
Series:Jurnal Aspikom
Subjects:
Online Access:https://jurnalaspikom.org/index.php/aspikom/article/view/96
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author Yuli Setyowati
author_facet Yuli Setyowati
author_sort Yuli Setyowati
collection DOAJ
description This study aims to identify and analyze the process of community empowerment at “Badran thugs village” in Yogyakarta through PT. Sarihusada CSR program and to analyze communicative action of “Badran thugs village” in the empowerment process. This study is qualitative in nature using case study design. Data were collected by in-depth interviews, observation, and documentation. Data were analyzed using interactive model. This research concludes that (1) the people in Badran have lived with the stigma of “thugs village” characterized by poor condition of social and economic. Socially, people in Badran are less educated. Economically, people were unable to pay credit to moneylenders. The process of empowerment in Badran was initited by community leaders by taking various efforts, such as forming group activities in order to release people from the bondage of moneylenders, establishing Pusat Kegiatan Belajar Masyarakat (Community Learning Center) and early childhood program, and also to improve family health and environment. PT. Sarihusada CSR program becomes accelerator of the community empowerment process. (2) Communicative action in the community empowerment process is characterized by interaction based on the awareness and willingness to communicate empathically and ethically.
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institution Kabale University
issn 2087-0442
2548-8309
language English
publishDate 2016-07-01
publisher Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
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spelling doaj-art-b0300723bfcf4e0ca7b1e6918e4e98dc2025-08-20T03:53:58ZengAsosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)Jurnal Aspikom2087-04422548-83092016-07-0131163210.24329/aspikom.v3i1.9683Tindakan Komunikatif Masyarakat “Kampung Preman” dalam Proses PemberdayaanYuli Setyowati0Program Studi Ilmu Komunikasi Sekolah Tinggi Pembangunan Masyarakat Desa “APMD” YogyakartaThis study aims to identify and analyze the process of community empowerment at “Badran thugs village” in Yogyakarta through PT. Sarihusada CSR program and to analyze communicative action of “Badran thugs village” in the empowerment process. This study is qualitative in nature using case study design. Data were collected by in-depth interviews, observation, and documentation. Data were analyzed using interactive model. This research concludes that (1) the people in Badran have lived with the stigma of “thugs village” characterized by poor condition of social and economic. Socially, people in Badran are less educated. Economically, people were unable to pay credit to moneylenders. The process of empowerment in Badran was initited by community leaders by taking various efforts, such as forming group activities in order to release people from the bondage of moneylenders, establishing Pusat Kegiatan Belajar Masyarakat (Community Learning Center) and early childhood program, and also to improve family health and environment. PT. Sarihusada CSR program becomes accelerator of the community empowerment process. (2) Communicative action in the community empowerment process is characterized by interaction based on the awareness and willingness to communicate empathically and ethically.https://jurnalaspikom.org/index.php/aspikom/article/view/96communicative action, empowerment, csr
spellingShingle Yuli Setyowati
Tindakan Komunikatif Masyarakat “Kampung Preman” dalam Proses Pemberdayaan
Jurnal Aspikom
communicative action, empowerment, csr
title Tindakan Komunikatif Masyarakat “Kampung Preman” dalam Proses Pemberdayaan
title_full Tindakan Komunikatif Masyarakat “Kampung Preman” dalam Proses Pemberdayaan
title_fullStr Tindakan Komunikatif Masyarakat “Kampung Preman” dalam Proses Pemberdayaan
title_full_unstemmed Tindakan Komunikatif Masyarakat “Kampung Preman” dalam Proses Pemberdayaan
title_short Tindakan Komunikatif Masyarakat “Kampung Preman” dalam Proses Pemberdayaan
title_sort tindakan komunikatif masyarakat kampung preman dalam proses pemberdayaan
topic communicative action, empowerment, csr
url https://jurnalaspikom.org/index.php/aspikom/article/view/96
work_keys_str_mv AT yulisetyowati tindakankomunikatifmasyarakatkampungpremandalamprosespemberdayaan