Analysis of Marketing Mix Strategies with a SWOT Approach in Increasing Market Competitiveness at Coffee Shop De'ale Sidoarjo

Analysis of Marketing Mix Strategies with a SWOT Approach in Increasing Market Competitiveness at Coffee Shop De'ale Sidoarjo

The purpose of this study is to evaluate Coffee Shop De'Ale's marketing mix strategy to improve its competitiveness in the coffee industry. This research uses a qualitative descriptive approach and uses SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to identify the stre...

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Bibliographic Details
Main Authors: Dinda Larasati Esa Putri, Yanda Bara Kusuma
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-08-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Marketing Mix, SWOT, Coffee Shop, Competitiveness, 7P
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/7031
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