What a women desire: Application of conjoint analysis for analysing the choice of menstrual hygiene products and factors influencing their consummatory behaviour
Background/Aim: Middle-aged adolescent girls and women experience menstruation, a normal and physiologic occurrence. Using the myths and beliefs that were already prevalent, they created their own approach of dealing with the menstrual cycle. Aim of this study was to examine women's readiness t...
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| Language: | English |
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Medical Society of the Republic of Srpska, Banja Luka, University of Banja Luka. Faculty of Medicine
2024-01-01
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| Series: | Scripta Medica |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2490-3329/2024/2490-33292406707T.pdf |
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| author | Tiwari Abhay Kumar Patel Vaishali Saroj Chitra |
| author_facet | Tiwari Abhay Kumar Patel Vaishali Saroj Chitra |
| author_sort | Tiwari Abhay Kumar |
| collection | DOAJ |
| description | Background/Aim: Middle-aged adolescent girls and women experience menstruation, a normal and physiologic occurrence. Using the myths and beliefs that were already prevalent, they created their own approach of dealing with the menstrual cycle. Aim of this study was to examine women's readiness to purchase any sanitary product by examining their preferences for the characteristics of sanitary goods used during menstruation. Methods: The utility values and relative weights assigned to various aspects, such as comfort, efficacy, hygiene, etc, have been determined through analysis. Two hundred and ten women who lived on the campus of the Banaras Hindu University were questioned. The demographic features of the respondents, the attributes with their corresponding levels and the relationship between these qualities and the type of approach employed over time were explained using descriptive and Chi-square techniques. Conjoint analysis was employed to ascertain utility value and elicit preferences. Result: Following investigation, findings indicate that synthetic sanitary napkins were used by women more frequently than any other menstrual hygiene products and that inaccessibility and cost were the main barriers to sanitary product use. Demographic factors and the type of sanitary product used, as well as knowledge of innovative methods of menstrual hygiene, were found to be strongly correlated. The results also showed that women place the least value on hygiene and the most value on the type of sanitary product. Conclusion: Women preferred to choose any synthetic sanitary product that is more efficient, safe, pleasant and economical and does not require replacement in less than four hours. |
| format | Article |
| id | doaj-art-afe87afb246c44caae4e480fce943f42 |
| institution | Kabale University |
| issn | 2490-3329 2303-7954 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | Medical Society of the Republic of Srpska, Banja Luka, University of Banja Luka. Faculty of Medicine |
| record_format | Article |
| series | Scripta Medica |
| spelling | doaj-art-afe87afb246c44caae4e480fce943f422025-02-05T13:19:48ZengMedical Society of the Republic of Srpska, Banja Luka, University of Banja Luka. Faculty of MedicineScripta Medica2490-33292303-79542024-01-0155670771510.5937/scriptamed55-504462490-33292406707TWhat a women desire: Application of conjoint analysis for analysing the choice of menstrual hygiene products and factors influencing their consummatory behaviourTiwari Abhay Kumar0https://orcid.org/0009-0002-5836-1020Patel Vaishali1https://orcid.org/0009-0006-7951-3838Saroj Chitra2https://orcid.org/0009-0007-0612-1611Banaras Hindu University, Institute of Science, Department of Statistics, Varanasi, Uttar Pradesh, IndiaBanaras Hindu University, Institute of Science, Department of Statistics, Varanasi, Uttar Pradesh, IndiaBanaras Hindu University, Institute of Science, Department of Statistics, Varanasi, Uttar Pradesh, IndiaBackground/Aim: Middle-aged adolescent girls and women experience menstruation, a normal and physiologic occurrence. Using the myths and beliefs that were already prevalent, they created their own approach of dealing with the menstrual cycle. Aim of this study was to examine women's readiness to purchase any sanitary product by examining their preferences for the characteristics of sanitary goods used during menstruation. Methods: The utility values and relative weights assigned to various aspects, such as comfort, efficacy, hygiene, etc, have been determined through analysis. Two hundred and ten women who lived on the campus of the Banaras Hindu University were questioned. The demographic features of the respondents, the attributes with their corresponding levels and the relationship between these qualities and the type of approach employed over time were explained using descriptive and Chi-square techniques. Conjoint analysis was employed to ascertain utility value and elicit preferences. Result: Following investigation, findings indicate that synthetic sanitary napkins were used by women more frequently than any other menstrual hygiene products and that inaccessibility and cost were the main barriers to sanitary product use. Demographic factors and the type of sanitary product used, as well as knowledge of innovative methods of menstrual hygiene, were found to be strongly correlated. The results also showed that women place the least value on hygiene and the most value on the type of sanitary product. Conclusion: Women preferred to choose any synthetic sanitary product that is more efficient, safe, pleasant and economical and does not require replacement in less than four hours.https://scindeks-clanci.ceon.rs/data/pdf/2490-3329/2024/2490-33292406707T.pdfmenstruationmenstrual hygiene productsmultilevel analysiscost-benefit analysis |
| spellingShingle | Tiwari Abhay Kumar Patel Vaishali Saroj Chitra What a women desire: Application of conjoint analysis for analysing the choice of menstrual hygiene products and factors influencing their consummatory behaviour Scripta Medica menstruation menstrual hygiene products multilevel analysis cost-benefit analysis |
| title | What a women desire: Application of conjoint analysis for analysing the choice of menstrual hygiene products and factors influencing their consummatory behaviour |
| title_full | What a women desire: Application of conjoint analysis for analysing the choice of menstrual hygiene products and factors influencing their consummatory behaviour |
| title_fullStr | What a women desire: Application of conjoint analysis for analysing the choice of menstrual hygiene products and factors influencing their consummatory behaviour |
| title_full_unstemmed | What a women desire: Application of conjoint analysis for analysing the choice of menstrual hygiene products and factors influencing their consummatory behaviour |
| title_short | What a women desire: Application of conjoint analysis for analysing the choice of menstrual hygiene products and factors influencing their consummatory behaviour |
| title_sort | what a women desire application of conjoint analysis for analysing the choice of menstrual hygiene products and factors influencing their consummatory behaviour |
| topic | menstruation menstrual hygiene products multilevel analysis cost-benefit analysis |
| url | https://scindeks-clanci.ceon.rs/data/pdf/2490-3329/2024/2490-33292406707T.pdf |
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