Analysis of the Impact of Shopee's Double Days Festival Online Shopping Promotion Strategy on User Participation Intention (Study on Millennial Generation Shopee E-Commerce Users)

Analysis of the Impact of Shopee's Double Days Festival Online Shopping Promotion Strategy on User Participation Intention (Study on Millennial Generation Shopee E-Commerce Users)

This study aimed to analyze the impact of Shopee's double days festival online shopping promotion strategy on user participation intentions (Study on Millennial Generation Shopee E-Commerce Users). This research is a type of quantitative descriptive research. The population in this study were...

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Bibliographic Details
Main Authors: Muhammad Ilham Maulana, Anton Agus Setyawan
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-02-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
User Participation, Online Shopping Promotion, Shopee
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6273
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