Are there ‘hygiene-motivation’ factors in the choice of India as a tourist destination? A structural equation modelling approach
This study examines the role of motivational factors in the selection of India as a travel destination, using Herzberg’s two-factor theory of motivation (Hygiene-Motivation model) as a theoretical foundation. By examining how stereotypes about India influence tourists' decision making, this s...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE Bucuresti
2024-12-01
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| Series: | Cactus |
| Subjects: | |
| Online Access: | https://cactus-journal-of-tourism.ase.ro/wp-content/uploads/2024/11/II.2-Diaconescu.pdf |
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