ADDED VALUES OF SOCIAL CRM: THE EXAMINATION OF CUSTOMER PERSPECTIVE
Background: Social media allow companies to create more “friendly” and personal interaction with their customers on an individual basis affecting the relationship development. Generally, people have more confidence in their friends’ recommendations. On the other hand, companies prefer this type of...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics, University of Tuzla
2015-05-01
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| Series: | Economic Review |
| Subjects: | |
| Online Access: | http://er.ef.untz.ba/index.php/er/article/view/125 |
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