Satisfaction and loyalty in the all-inclusive system in Cape Verde
The aim of this paper is to analyse satisfaction and loyalty in the AllInclusive system in Cape Verde, one of the main destinations of sun and beach in Africa. The methodology used was based on surveys conducted with tourists. The data from this research have been analysed with SPSS 23 and AMOS I...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2018-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/959/pdf_92 |
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| Summary: | The aim of this paper is to analyse satisfaction and loyalty in the AllInclusive system in Cape Verde, one of the main destinations of sun and
beach in Africa. The methodology used was based on surveys
conducted with tourists. The data from this research have been
analysed with SPSS 23 and AMOS IBM SPSS 23. The results of this
research have shown that in order to achieve the loyalty of tourists, the
role of both the agents and those responsible for the destination is very
important; therefore, they should attract tourists with the right sociodemographic profile, and second, improve the knowledge and the
attitude of the visitors regarding the different attractions of the "allinclusive” system. Thus, the value perceived by the tourists has a |
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| ISSN: | 2182-8466 |