TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET
The features of supply and demand in the service market, the main trends in the market of household services, its dynamics for the period from 2010 to the present in the Russian Federation have been considered. The level of influence of marketing tools on the customer’s perception (collaboration, fu...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2020-07-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/2235 |
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| author | A. N. Krylov G. P. Kuzina A. I. Mozgovoy |
| author_facet | A. N. Krylov G. P. Kuzina A. I. Mozgovoy |
| author_sort | A. N. Krylov |
| collection | DOAJ |
| description | The features of supply and demand in the service market, the main trends in the market of household services, its dynamics for the period from 2010 to the present in the Russian Federation have been considered. The level of influence of marketing tools on the customer’s perception (collaboration, full information about the service, advertising campaign, employee motivation, presentation of new products, etc.) has been studied, the results of the study have been given, the main measures for creating demand for a company providing consumer services, event budget have been defined. An economic assessment of the effectiveness of the proposed measures in the form of an expected increase in revenue and payback periods has been given. Using the proposed set of measures will allow you to actively influence the process of forming the company’s demand in the market of household services. |
| format | Article |
| id | doaj-art-ae118dbad4d74a2682b8d4b2cec92f20 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2020-07-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-ae118dbad4d74a2682b8d4b2cec92f202025-02-04T08:28:04ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152020-07-010513514210.26425/1816-4277-2020-5-135-1421727TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKETA. N. Krylov0G. P. Kuzina1A. I. Mozgovoy2State University of ManagementState University of ManagementMoscow City Teacher Training UniversityThe features of supply and demand in the service market, the main trends in the market of household services, its dynamics for the period from 2010 to the present in the Russian Federation have been considered. The level of influence of marketing tools on the customer’s perception (collaboration, full information about the service, advertising campaign, employee motivation, presentation of new products, etc.) has been studied, the results of the study have been given, the main measures for creating demand for a company providing consumer services, event budget have been defined. An economic assessment of the effectiveness of the proposed measures in the form of an expected increase in revenue and payback periods has been given. Using the proposed set of measures will allow you to actively influence the process of forming the company’s demand in the market of household services.https://vestnik.guu.ru/jour/article/view/2235service marketdemand generationmarketing toolscollaborationbusiness diversificationemployee motivationspecial offersloyalty program |
| spellingShingle | A. N. Krylov G. P. Kuzina A. I. Mozgovoy TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET Вестник университета service market demand generation marketing tools collaboration business diversification employee motivation special offers loyalty program |
| title | TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET |
| title_full | TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET |
| title_fullStr | TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET |
| title_full_unstemmed | TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET |
| title_short | TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET |
| title_sort | towards the issue on demand generation in the service market |
| topic | service market demand generation marketing tools collaboration business diversification employee motivation special offers loyalty program |
| url | https://vestnik.guu.ru/jour/article/view/2235 |
| work_keys_str_mv | AT ankrylov towardstheissueondemandgenerationintheservicemarket AT gpkuzina towardstheissueondemandgenerationintheservicemarket AT aimozgovoy towardstheissueondemandgenerationintheservicemarket |