TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY
The advantages to a company after creating customer loyalty are presented. Analysis of the international and domestic experience in the issue of customer loyalty is presented. The evolution of the concept of customer loyalty considered. The emotional and rational aspects of customer loyalty are disc...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2017-01-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/570 |
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| _version_ | 1832542050976792576 |
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| author | T. Panova |
| author_facet | T. Panova |
| author_sort | T. Panova |
| collection | DOAJ |
| description | The advantages to a company after creating customer loyalty are presented. Analysis of the international and domestic experience in the issue of customer loyalty is presented. The evolution of the concept of customer loyalty considered. The emotional and rational aspects of customer loyalty are discovered. The advantages and disadvantages of approaches to customer loyalty are identified. |
| format | Article |
| id | doaj-art-ae021646123b467dab14be49cffed653 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2017-01-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-ae021646123b467dab14be49cffed6532025-02-04T08:27:49ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-01-0101157159570TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTYT. Panova0ФГБОУ ВО «Московский политехнический университет»The advantages to a company after creating customer loyalty are presented. Analysis of the international and domestic experience in the issue of customer loyalty is presented. The evolution of the concept of customer loyalty considered. The emotional and rational aspects of customer loyalty are discovered. The advantages and disadvantages of approaches to customer loyalty are identified.https://vestnik.guu.ru/jour/article/view/570loyaltycustomerautomotive businessmarketingthe emotional aspect of customer loyaltythe rational aspect of customer loyalty |
| spellingShingle | T. Panova TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY Вестник университета loyalty customer automotive business marketing the emotional aspect of customer loyalty the rational aspect of customer loyalty |
| title | TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY |
| title_full | TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY |
| title_fullStr | TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY |
| title_full_unstemmed | TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY |
| title_short | TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY |
| title_sort | to the analysis of domestic and foreign experience of investigation in customer loyalty |
| topic | loyalty customer automotive business marketing the emotional aspect of customer loyalty the rational aspect of customer loyalty |
| url | https://vestnik.guu.ru/jour/article/view/570 |
| work_keys_str_mv | AT tpanova totheanalysisofdomesticandforeignexperienceofinvestigationincustomerloyalty |