Marketing Potential of Homemade Food: a New Entrepreneurial Endeavour
This study aims to examine the marketability of homemade food and to understand the need for an entrepreneurial venture start-up in Oman. In addition, it explores barriers to buying or selling homemade food. The research is based on a qualitative study using purposive sampling techniques by an inde...
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Main Authors: | Mohammed Muneerali Thottoli, Tif Said Suhail Al Mazroui, Duaa Suleiman Amur Al Hoqani, Maather Mohammed Al-Alawi |
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Format: | Article |
Language: | English |
Published: |
Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE)
2023-12-01
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Series: | Multidisciplinary Business Review |
Subjects: | |
Online Access: | https://journalmbr.net/index.php/mbr/article/view/7140 |
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