EMPLOYER BRANDING IN EMPLOYEES’ PERCEPTION
Human resources are an organisation's most valuable asset. The advantage in a highly dynamic and challenging market economy will be gained by companies that motivate their employees, give them the opportunity to develop and broaden their perspectives in a healthy and professional working enviro...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2024-05-01
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| Series: | Management & Marketing |
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| _version_ | 1832540621797064704 |
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| author | Iulia Georgiana UDRICĂ |
| author_facet | Iulia Georgiana UDRICĂ |
| author_sort | Iulia Georgiana UDRICĂ |
| collection | DOAJ |
| description | Human resources are an organisation's most valuable asset. The advantage in a highly dynamic and challenging market economy will be gained by companies that motivate their employees, give them the opportunity to develop and broaden their perspectives in a healthy and professional working environment. Employer branding is a set of strategies used by companies as employers to attract employees and make them related to its organisational culture and values. This article highlights a number of key items that lead to the shaping of an attractive Employer Branding for HR, as well as some examples of values that are well known for effective HR management. |
| format | Article |
| id | doaj-art-ac533b3f176d43c6bf5e2aaceb17562a |
| institution | Kabale University |
| issn | 1841-2416 |
| language | English |
| publishDate | 2024-05-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj-art-ac533b3f176d43c6bf5e2aaceb17562a2025-02-04T19:10:39ZengUniversitaria Press CraiovaManagement & Marketing1841-24162024-05-01XXII1139143DOI:10.52846/MNMK.22.1.11EMPLOYER BRANDING IN EMPLOYEES’ PERCEPTIONIulia Georgiana UDRICĂ0https://orcid.org/0009-0001-2258-2473University of Craiova, Craiova, RomaniaHuman resources are an organisation's most valuable asset. The advantage in a highly dynamic and challenging market economy will be gained by companies that motivate their employees, give them the opportunity to develop and broaden their perspectives in a healthy and professional working environment. Employer branding is a set of strategies used by companies as employers to attract employees and make them related to its organisational culture and values. This article highlights a number of key items that lead to the shaping of an attractive Employer Branding for HR, as well as some examples of values that are well known for effective HR management.employer brandingvalueexperiencebenefitsperception |
| spellingShingle | Iulia Georgiana UDRICĂ EMPLOYER BRANDING IN EMPLOYEES’ PERCEPTION Management & Marketing employer branding value experience benefits perception |
| title | EMPLOYER BRANDING IN EMPLOYEES’ PERCEPTION |
| title_full | EMPLOYER BRANDING IN EMPLOYEES’ PERCEPTION |
| title_fullStr | EMPLOYER BRANDING IN EMPLOYEES’ PERCEPTION |
| title_full_unstemmed | EMPLOYER BRANDING IN EMPLOYEES’ PERCEPTION |
| title_short | EMPLOYER BRANDING IN EMPLOYEES’ PERCEPTION |
| title_sort | employer branding in employees perception |
| topic | employer branding value experience benefits perception |
| work_keys_str_mv | AT iuliageorgianaudrica employerbrandinginemployeesperception |