ECOLOGICAL AND SOCIALLY RESPONSIBLE ACTIVITIES OF BUSINESSES AS A DETERMINANT OF CUSTOMER PURCHASING BEHAVIOR
The paper aims to identify the relationship between businesses engaging in socially responsible measures that affect the environment and society at large and the purchasing behaviors of customers, taking into account differences in their declared knowledge of ecological and social symbols. The paper...
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| Format: | Article |
| Language: | English |
| Published: |
Rzeszow University of Technology
2024-12-01
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| Series: | Humanities and Social Sciences |
| Subjects: | |
| Online Access: | https://journals.prz.edu.pl/hss/article/view/1906 |
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