The antecedent and consequences of resistance to social media adoption in SMEs
This study aims to analyze the resistance to social media adoption in SMEs that have limited resources and experienced a decline in sales due to the COVID-19 Pandemic. Social Media adoption resistance is observed from inadequate resources, usage barriers, and weak government support. These SMEs are...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Indonesian Institute for Counseling, Education and Therapy (IICET)
2022-06-01
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| Series: | Jurnal Konseling dan Pendidikan |
| Online Access: | https://jurnal.konselingindonesia.com/index.php/jkp/article/view/748 |
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