Customer experience and customer loyalty in retail multichannel banking: A mediation Analysis
Purpose –This paper examines whether customer experience has an influence on customer loyalty in a multichannel banking environment. Design/methodology/approach – The study used a sample of 466 bank customers in Durban, South Africa. Data from the survey of the bank customers was analys...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Oles Honchar Dnipro National University
2025-02-01
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| Series: | European Journal of Management Issues |
| Subjects: | |
| Online Access: | https://mi-dnu.dp.ua/index.php/MI/article/view/495 |
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