Strategic Formulation to Increase Room Occupancy Rate at Bali Palms Tabanan Bali
This research aims to create a strategic plan for developing the potential occupancy rate at Bali Palms Tabanan Bali. This research was conducted to identify and analyze strengths, weaknesses, opportunities, and threats, as well as to determine the appropriate strategies for developing the occupanc...
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
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| Online Access: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7349 |
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| author | Christina Rosalia Sulestiyorini Yeyen Komalasari Christimulia Purnama Trimurti R. Tri Priyono Budi Santoso |
| author_facet | Christina Rosalia Sulestiyorini Yeyen Komalasari Christimulia Purnama Trimurti R. Tri Priyono Budi Santoso |
| author_sort | Christina Rosalia Sulestiyorini |
| collection | DOAJ |
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This research aims to create a strategic plan for developing the potential occupancy rate at Bali Palms Tabanan Bali. This research was conducted to identify and analyze strengths, weaknesses, opportunities, and threats, as well as to determine the appropriate strategies for developing the occupancy rate potential at Bali Palms. The research was conducted through a survey. The formulation of the strategy is based on three stages: the input stage, the matching stage, and the decision stage. The analytical tools used are as follows: (1) Input stage: using External Factor Evaluation (EFE) Matrix, Internal Factor Evaluation (IFE) Matrix, and Competitive Profile Matrix (CPM); (2) Matching Stage: Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, SPACE Matrix, BCG Matrix, IE Matrix; and Decision Stage using the Quantitative Strategic Planning Matrix (QSPM). The results of the research indicate that 4 priority strategies can be implemented, namely: Intensifying social media campaigns and collaborating with influencers to increase brand awareness of Bali Palms Tabanan; Conducting foreign language courses for local staff as part of a sustainable training program (CSR); Providing new and unique products that are different from competitors; and Developing a local supplier network to reduce additional costs and empower the local economy.
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| format | Article |
| id | doaj-art-abf53d29f43f4e4a85b3fad61265f8f5 |
| institution | Kabale University |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-08-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-abf53d29f43f4e4a85b3fad61265f8f52025-08-22T16:52:02ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-08-018310.31538/iijse.v8i3.7349Strategic Formulation to Increase Room Occupancy Rate at Bali Palms Tabanan BaliChristina Rosalia Sulestiyorini0Yeyen Komalasari1Christimulia Purnama Trimurti2R. Tri Priyono Budi Santoso3Universitas Dhyana Pura, Bali, IndonesiaUniversitas Dhyana Pura, Bali, IndonesiaUniversitas Dhyana Pura, Bali, IndonesiaUniversitas Dhyana Pura, Bali, Indonesia This research aims to create a strategic plan for developing the potential occupancy rate at Bali Palms Tabanan Bali. This research was conducted to identify and analyze strengths, weaknesses, opportunities, and threats, as well as to determine the appropriate strategies for developing the occupancy rate potential at Bali Palms. The research was conducted through a survey. The formulation of the strategy is based on three stages: the input stage, the matching stage, and the decision stage. The analytical tools used are as follows: (1) Input stage: using External Factor Evaluation (EFE) Matrix, Internal Factor Evaluation (IFE) Matrix, and Competitive Profile Matrix (CPM); (2) Matching Stage: Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, SPACE Matrix, BCG Matrix, IE Matrix; and Decision Stage using the Quantitative Strategic Planning Matrix (QSPM). The results of the research indicate that 4 priority strategies can be implemented, namely: Intensifying social media campaigns and collaborating with influencers to increase brand awareness of Bali Palms Tabanan; Conducting foreign language courses for local staff as part of a sustainable training program (CSR); Providing new and unique products that are different from competitors; and Developing a local supplier network to reduce additional costs and empower the local economy. https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7349Strategy, Occupancy Rate, Input, Matching, Decision |
| spellingShingle | Christina Rosalia Sulestiyorini Yeyen Komalasari Christimulia Purnama Trimurti R. Tri Priyono Budi Santoso Strategic Formulation to Increase Room Occupancy Rate at Bali Palms Tabanan Bali Indonesian Interdisciplinary Journal of Sharia Economics Strategy, Occupancy Rate, Input, Matching, Decision |
| title | Strategic Formulation to Increase Room Occupancy Rate at Bali Palms Tabanan Bali |
| title_full | Strategic Formulation to Increase Room Occupancy Rate at Bali Palms Tabanan Bali |
| title_fullStr | Strategic Formulation to Increase Room Occupancy Rate at Bali Palms Tabanan Bali |
| title_full_unstemmed | Strategic Formulation to Increase Room Occupancy Rate at Bali Palms Tabanan Bali |
| title_short | Strategic Formulation to Increase Room Occupancy Rate at Bali Palms Tabanan Bali |
| title_sort | strategic formulation to increase room occupancy rate at bali palms tabanan bali |
| topic | Strategy, Occupancy Rate, Input, Matching, Decision |
| url | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7349 |
| work_keys_str_mv | AT christinarosaliasulestiyorini strategicformulationtoincreaseroomoccupancyrateatbalipalmstabananbali AT yeyenkomalasari strategicformulationtoincreaseroomoccupancyrateatbalipalmstabananbali AT christimuliapurnamatrimurti strategicformulationtoincreaseroomoccupancyrateatbalipalmstabananbali AT rtripriyonobudisantoso strategicformulationtoincreaseroomoccupancyrateatbalipalmstabananbali |